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The differences between retail sales merchandisers and display associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display associate has an average salary of $61,513, which is higher than the $39,721 average annual salary of a retail sales merchandiser.
The top three skills for a retail sales merchandiser include customer service, POS and working independently. The most important skills for a display associate are customer service, sales floor, and store management.
Retail sales merchandisers are employees who are responsible for promoting and selling goods or services to customers for a retail store. These merchandisers are required to maintain a proper level of stock while ensuring that merchandise is displayed appropriately with proper signage. They must execute special promotional campaigns of their products or services that are created to boost their sales volume. Retail store merchandisers must also resolve issues that may arise after internal audits while training employees to be aware of their products so that they can recommend them to customers.
A display associate is primarily in charge of managing product displays in an establishment, often working under the supervision and guidelines of a coordinator or manager. Their responsibilities usually include arranging products in display areas, removing lesser quality items from shelves, checking the expiration date of perishable goods, monitoring and maintaining inventory records, putting product prices and other necessary information, and keeping the sales floor clean. Moreover, in retail stores, a display associate may also assist clients by answering inquiries, helping them locate items, and recommending products.
Retail sales merchandisers and display associates have different pay scales, as shown below.
| Retail Sales Merchandiser | Display Associate | |
| Average salary | $39,721 | $61,513 |
| Salary range | Between $19,000 And $79,000 | Between $29,000 And $130,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a retail sales merchandiser and a display associate in terms of educational background:
| Retail Sales Merchandiser | Display Associate | |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail sales merchandisers' and display associates' demographics:
| Retail Sales Merchandiser | Display Associate | |
| Average age | 40 | 40 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 41.1% Female, 58.9% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |