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The differences between retail sales merchandisers and display coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a display coordinator has an average salary of $41,608, which is higher than the $39,721 average annual salary of a retail sales merchandiser.
The top three skills for a retail sales merchandiser include customer service, POS and working independently. The most important skills for a display coordinator are sales associates, store opening, and store management.
Retail sales merchandisers are employees who are responsible for promoting and selling goods or services to customers for a retail store. These merchandisers are required to maintain a proper level of stock while ensuring that merchandise is displayed appropriately with proper signage. They must execute special promotional campaigns of their products or services that are created to boost their sales volume. Retail store merchandisers must also resolve issues that may arise after internal audits while training employees to be aware of their products so that they can recommend them to customers.
A display coordinator manages and oversees the visual presentation of products and services. Despite having different responsibilities depending on their organization or industry of employment, it usually involves conducting market research and analyses, developing and implementing plans, communicating and negotiating with internal and external parties to secure supplies, and spearheading various events such as exhibits and shows. Moreover, a display coordinator manages different teams and coordinates their efforts while conducting assessments to ensure operations adhere to company standards and regulations.
Retail sales merchandisers and display coordinators have different pay scales, as shown below.
| Retail Sales Merchandiser | Display Coordinator | |
| Average salary | $39,721 | $41,608 |
| Salary range | Between $19,000 And $79,000 | Between $25,000 And $69,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a retail sales merchandiser and a display coordinator in terms of educational background:
| Retail Sales Merchandiser | Display Coordinator | |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 61% |
| Most common major | Business | Fine Arts |
| Most common college | - | - |
Here are the differences between retail sales merchandisers' and display coordinators' demographics:
| Retail Sales Merchandiser | Display Coordinator | |
| Average age | 40 | 40 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |