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The differences between retail sales merchandisers and field merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales merchandiser has an average salary of $39,721, which is higher than the $31,495 average annual salary of a field merchandiser.
The top three skills for a retail sales merchandiser include customer service, POS and working independently. The most important skills for a field merchandiser are sales floor, store management, and store associates.
| Retail Sales Merchandiser | Field Merchandiser | |
| Yearly salary | $39,721 | $31,495 |
| Hourly rate | $19.10 | $15.14 |
| Growth rate | 4% | 1% |
| Number of jobs | 155,213 | 115,632 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 49% |
| Average age | 40 | 40 |
| Years of experience | - | - |
Retail sales merchandisers are employees who are responsible for promoting and selling goods or services to customers for a retail store. These merchandisers are required to maintain a proper level of stock while ensuring that merchandise is displayed appropriately with proper signage. They must execute special promotional campaigns of their products or services that are created to boost their sales volume. Retail store merchandisers must also resolve issues that may arise after internal audits while training employees to be aware of their products so that they can recommend them to customers.
A field merchandiser is in charge of distributing and selling a company's products in retail stores and similar establishments. Their responsibilities include offering products and services to customers, devising sales strategies, developing sales programs and promotions, and maintaining a clear and active communication line with retailers. They must also arrange product displays to attract customers, remove damaged or expired goods, and even conduct product demonstrations. Moreover, a field merchandiser must produce regular sales and progress reports, coordinating with managers should there be any problems.
Retail sales merchandisers and field merchandisers have different pay scales, as shown below.
| Retail Sales Merchandiser | Field Merchandiser | |
| Average salary | $39,721 | $31,495 |
| Salary range | Between $19,000 And $79,000 | Between $24,000 And $40,000 |
| Highest paying City | - | Union City, CA |
| Highest paying state | - | California |
| Best paying company | - | Fruit of the Loom |
| Best paying industry | - | Manufacturing |
There are a few differences between a retail sales merchandiser and a field merchandiser in terms of educational background:
| Retail Sales Merchandiser | Field Merchandiser | |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 49% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail sales merchandisers' and field merchandisers' demographics:
| Retail Sales Merchandiser | Field Merchandiser | |
| Average age | 40 | 40 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 42.4% Female, 57.6% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |