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The differences between retail sales merchandisers and retail coverage merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales merchandiser has an average salary of $39,721, which is higher than the $31,695 average annual salary of a retail coverage merchandiser.
The top three skills for a retail sales merchandiser include customer service, POS and working independently. The most important skills for a retail coverage merchandiser are retail store, customer service, and retail locations.
| Retail Sales Merchandiser | Retail Coverage Merchandiser | |
| Yearly salary | $39,721 | $31,695 |
| Hourly rate | $19.10 | $15.24 |
| Growth rate | 4% | - |
| Number of jobs | 155,213 | 100,999 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 39% |
| Average age | 40 | 40 |
| Years of experience | - | - |
Retail sales merchandisers are employees who are responsible for promoting and selling goods or services to customers for a retail store. These merchandisers are required to maintain a proper level of stock while ensuring that merchandise is displayed appropriately with proper signage. They must execute special promotional campaigns of their products or services that are created to boost their sales volume. Retail store merchandisers must also resolve issues that may arise after internal audits while training employees to be aware of their products so that they can recommend them to customers.
A retail coverage merchandiser is responsible for assisting store customers by responding to their inquiries and concerns about a product, directing them to the correct area of their needs, and recommending items according to their requests. Retail coverage merchandisers ensure that the shelves are accurately filled and maintained. They remove outdated products, arrange merchandise accordingly, monitor inventories, create purchase requests, and analyze sales reports. A retail coverage merchandiser coordinates with suppliers and vendors for distribution and resolves order discrepancies.
Retail sales merchandisers and retail coverage merchandisers have different pay scales, as shown below.
| Retail Sales Merchandiser | Retail Coverage Merchandiser | |
| Average salary | $39,721 | $31,695 |
| Salary range | Between $19,000 And $79,000 | Between $24,000 And $41,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a retail sales merchandiser and a retail coverage merchandiser in terms of educational background:
| Retail Sales Merchandiser | Retail Coverage Merchandiser | |
| Most common degree | Bachelor's Degree, 54% | Bachelor's Degree, 39% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between retail sales merchandisers' and retail coverage merchandisers' demographics:
| Retail Sales Merchandiser | Retail Coverage Merchandiser | |
| Average age | 40 | 40 |
| Gender ratio | Male, 42.4% Female, 57.6% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% | Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 17% | 17% |