Retail sales merchandiser vs store merchandiser

The differences between retail sales merchandisers and store merchandisers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a retail sales merchandiser has an average salary of $39,721, which is higher than the $37,143 average annual salary of a store merchandiser.

The top three skills for a retail sales merchandiser include customer service, POS and working independently. The most important skills for a store merchandiser are in-store, customer satisfaction, and retail store.

Retail sales merchandiser vs store merchandiser overview

	Retail Sales Merchandiser	Store Merchandiser
Yearly salary	$39,721	$37,143
Hourly rate	$19.10	$17.86
Growth rate	4%	1%
Number of jobs	155,213	149,850
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 54%	Bachelor's Degree, 50%
Average age	40	38
Years of experience	-	-

What does a retail sales merchandiser do?

Retail sales merchandisers are employees who are responsible for promoting and selling goods or services to customers for a retail store. These merchandisers are required to maintain a proper level of stock while ensuring that merchandise is displayed appropriately with proper signage. They must execute special promotional campaigns of their products or services that are created to boost their sales volume. Retail store merchandisers must also resolve issues that may arise after internal audits while training employees to be aware of their products so that they can recommend them to customers.

What does a store merchandiser do?

A store merchandiser must maximize profitability. They are responsible for studying sales trends and controlling the stock level in their store. They study their store's target demographics. They make financial presentations for their store's manager. If any production problem arises, they must quickly solve it. They negotiate stock quantities, and they supervise and train junior staff.

Retail sales merchandiser vs store merchandiser salary

Retail sales merchandisers and store merchandisers have different pay scales, as shown below.

	Retail Sales Merchandiser	Store Merchandiser
Average salary	$39,721	$37,143
Salary range	Between $19,000 And $79,000	Between $24,000 And $55,000
Highest paying City	-	Reno, NV
Highest paying state	-	Oregon
Best paying company	-	The Coca-Cola Company
Best paying industry	-	Retail

Differences between retail sales merchandiser and store merchandiser education

There are a few differences between a retail sales merchandiser and a store merchandiser in terms of educational background:

	Retail Sales Merchandiser	Store Merchandiser
Most common degree	Bachelor's Degree, 54%	Bachelor's Degree, 50%
Most common major	Business	Business
Most common college	-	-

Retail sales merchandiser vs store merchandiser demographics

Here are the differences between retail sales merchandisers' and store merchandisers' demographics:

	Retail Sales Merchandiser	Store Merchandiser
Average age	40	38
Gender ratio	Male, 42.4% Female, 57.6%	Male, 54.6% Female, 45.4%
Race ratio	Black or African American, 8.5% Unknown, 5.1% Hispanic or Latino, 13.8% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.5%	Black or African American, 9.1% Unknown, 5.5% Hispanic or Latino, 20.0% Asian, 7.1% White, 57.3% American Indian and Alaska Native, 1.0%
LGBT Percentage	17%	6%

Differences between retail sales merchandiser and store merchandiser duties and responsibilities

Retail sales merchandiser example responsibilities.

Work directly with local and national retailers to negotiate sales, places orders, and manage deliveries of wine and spirits.
Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
Maintain cleanliness of backrooms for inventory control.
Place IRC s on product.
Work on company tablet answering queries from the clients Acosta represents.
Team with Wal-Mart personnel to provide retail support for Acosta's client companies and products.

Store merchandiser example responsibilities.

Manage entire pet food recycling facility converting 9,000 tons per year from pet food to swine and poultry feed.
Maintain database of stores, displays, soda units and pallets with PeopleSoft
Service area stores with beverage product, unload pallets, distribute merchandise, remove expire merchandise.
Ring up customers using a standard POS system and promote the purchase of the store credit card to all shoppers.
Communicate internally to ASM management and externally with customers regarding project status and completion.
Organize and conduct Macys luggage seminars and bridal events.

Retail sales merchandiser vs store merchandiser skills

Common retail sales merchandiser skills

Customer Service, 18%
POS, 18%
Working Independently, 17%
Retail Sales, 10%
Expense Reports, 8%
Client Products, 6%

Common store merchandiser skills

In-Store, 15%
Customer Satisfaction, 11%
Retail Store, 10%
Cleanliness, 9%
Basic Math, 7%
Product Promotions, 4%

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Retail Sales Merchandiser
Retail Sales Merchandiser vs Store Merchandiser

Updated January 8, 2025

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