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Senior media buyer vs purchasing buyer

The differences between senior media buyers and purchasing buyers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior media buyer and a purchasing buyer. Additionally, a senior media buyer has an average salary of $81,054, which is higher than the $47,471 average annual salary of a purchasing buyer.

The top three skills for a senior media buyer include digital marketing, campaign performance and media buying. The most important skills for a purchasing buyer are purchase orders, logistics, and cost savings.

Senior media buyer vs purchasing buyer overview

Senior Media BuyerPurchasing Buyer
Yearly salary$81,054$47,471
Hourly rate$38.97$22.82
Growth rate8%-
Number of jobs21,83521,158
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 55%
Average age4848
Years of experience66

Senior media buyer vs purchasing buyer salary

Senior media buyers and purchasing buyers have different pay scales, as shown below.

Senior Media BuyerPurchasing Buyer
Average salary$81,054$47,471
Salary rangeBetween $50,000 And $128,000Between $35,000 And $62,000
Highest paying City-Goleta, CA
Highest paying state-California
Best paying company-Aramco Services Company
Best paying industry-Automotive

Differences between senior media buyer and purchasing buyer education

There are a few differences between a senior media buyer and a purchasing buyer in terms of educational background:

Senior Media BuyerPurchasing Buyer
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 55%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Senior media buyer vs purchasing buyer demographics

Here are the differences between senior media buyers' and purchasing buyers' demographics:

Senior Media BuyerPurchasing Buyer
Average age4848
Gender ratioMale, 41.8% Female, 58.2%Male, 41.9% Female, 58.1%
Race ratioBlack or African American, 9.1% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.0% White, 66.3% American Indian and Alaska Native, 0.8%Black or African American, 9.0% Unknown, 4.4% Hispanic or Latino, 12.4% Asian, 7.8% White, 65.7% American Indian and Alaska Native, 0.8%
LGBT Percentage7%7%

Differences between senior media buyer and purchasing buyer duties and responsibilities

Senior media buyer example responsibilities.

  • Manage current media and allocate keyword buys to meet ROI targets while remaining within client's budget expectations.
  • Manage the implementation of essential MRO procurement initiatives to increase quality of technology while minimizing cost and timing.
  • Negotiate and manage purchase orders for mechanical, electrical and electronic commodities, as well as items fabricate per engineering specifications.
  • Analyze return on investment of media schedules on a quarterly basis using market specific Nielsen ratings.
  • Coordinate and deliver all aspects of social media for Briggs & Caldwell, including Facebook strategies and analysis.
  • Prioritize client s media dollars in relation to media outcome to ensure maximum return on investment (ROI).
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Purchasing buyer example responsibilities.

  • Manage the development of RFP process per departmental and legal requirements.
  • Create and manage requisitions, code billing statements and reconcile monthly bills in PeopleSoft.
  • Manage logistics and materials receive for appropriate quantities, timeliness and accuracy to complete project project.
  • Complete request for quotation (RFQ), design reviews, and advance product quality planning (APQP).
  • Used MRP to track and develop orders for electronic and mechanical commodities for high volume 32,000 a day unit product.
  • Make purchasing decisions base on the examination and recommendations of the ERP planning system and issuing and maintaining supplier purchase orders.
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Senior media buyer vs purchasing buyer skills

Common senior media buyer skills
  • Digital Marketing, 21%
  • Campaign Performance, 12%
  • Media Buying, 9%
  • ROI, 5%
  • Media Planning, 4%
  • Search Engine Marketing, 4%
Common purchasing buyer skills
  • Purchase Orders, 29%
  • Logistics, 6%
  • Cost Savings, 5%
  • ERP, 4%
  • MRP, 4%
  • RFQ, 4%

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