Senior publicist vs publicist

The differences between senior publicists and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a publicist. Additionally, a senior publicist has an average salary of $77,515, which is higher than the $50,679 average annual salary of a publicist.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a publicist are press releases, press materials, and public relations campaigns.

Senior publicist vs publicist overview

	Senior Publicist	Publicist
Yearly salary	$77,515	$50,679
Hourly rate	$37.27	$24.36
Growth rate	8%	8%
Number of jobs	1,157	7,343
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 83%
Average age	42	42
Years of experience	4	4

Senior publicist vs publicist salary

Senior publicists and publicists have different pay scales, as shown below.

	Senior Publicist	Publicist
Average salary	$77,515	$50,679
Salary range	Between $55,000 And $108,000	Between $30,000 And $83,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Washington
Best paying company	-	J. The Jewish News of Northern California
Best paying industry	-	Media

Differences between senior publicist and publicist education

There are a few differences between a senior publicist and a publicist in terms of educational background:

	Senior Publicist	Publicist
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 83%
Most common major	Communication	Communication
Most common college	Northwestern University	Stanford University

Senior publicist vs publicist demographics

Here are the differences between senior publicists' and publicists' demographics:

	Senior Publicist	Publicist
Average age	42	42
Gender ratio	Male, 23.1% Female, 76.9%	Male, 27.4% Female, 72.6%
Race ratio	Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%	Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%
LGBT Percentage	16%	12%

Differences between senior publicist and publicist duties and responsibilities

Senior publicist example responsibilities.

Manage and oversee the distribution of show web clips, including breaking news and investigations.
Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
Create original press release, brand biographies, and story content copy.
Create and implement publicity and marketing campaigns for general interest, non-fiction books.
Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.

Publicist example responsibilities.

Manage publicity plans for fiction and non-fiction trade paperback titles.
Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
Book non-fiction author media tours.
Photograph events for the instagram account.
Maintain appropriate media lists, clips and coverage reports.
Post on Facebook and other websites to promote events & products

Senior publicist vs publicist skills

Common senior publicist skills

Press Releases, 19%
Publicity Campaigns, 10%
Press Materials, 8%
Fiction, 8%
Booking, 6%
Brainstorming, 4%

Common publicist skills

Press Releases, 30%
Press Materials, 7%
Public Relations Campaigns, 5%
Instagram, 5%
Twitter, 5%
Writing Press Releases, 4%