Senior publicist vs social media director

The differences between senior publicists and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a senior publicist and a social media director. Additionally, a senior publicist has an average salary of $77,515, which is higher than the $70,846 average annual salary of a social media director.

The top three skills for a senior publicist include press releases, publicity campaigns and press materials. The most important skills for a social media director are facebook insights, instagram, and twitter.

Senior publicist vs social media director overview

	Senior Publicist	Social Media Director
Yearly salary	$77,515	$70,846
Hourly rate	$37.27	$34.06
Growth rate	8%	8%
Number of jobs	1,157	39,016
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 80%
Average age	42	42
Years of experience	4	4

Senior publicist vs social media director salary

Senior publicists and social media directors have different pay scales, as shown below.

	Senior Publicist	Social Media Director
Average salary	$77,515	$70,846
Salary range	Between $55,000 And $108,000	Between $40,000 And $124,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Idaho
Best paying company	-	Accenture
Best paying industry	-	Internet

Differences between senior publicist and social media director education

There are a few differences between a senior publicist and a social media director in terms of educational background:

	Senior Publicist	Social Media Director
Most common degree	Bachelor's Degree, 86%	Bachelor's Degree, 80%
Most common major	Communication	Communication
Most common college	Northwestern University	Northwestern University

Senior publicist vs social media director demographics

Here are the differences between senior publicists' and social media directors' demographics:

	Senior Publicist	Social Media Director
Average age	42	42
Gender ratio	Male, 23.1% Female, 76.9%	Male, 42.8% Female, 57.2%
Race ratio	Black or African American, 5.7% Unknown, 4.6% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.3% American Indian and Alaska Native, 0.4%	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between senior publicist and social media director duties and responsibilities

Senior publicist example responsibilities.

Manage and oversee the distribution of show web clips, including breaking news and investigations.
Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
Develop promotional strategies for bestselling fiction, and non-fiction hardcover and trade paperback publishing.
Create original press release, brand biographies, and story content copy.
Create and implement publicity and marketing campaigns for general interest, non-fiction books.
Specialize in creating publicity and brand awareness campaigns for bestselling literary and non- fiction authors.

Social media director example responsibilities.

Manage client Facebook accounts to increase their sales/promotions.
Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
Determine KPIs and metrics for success across platforms and develop strategies to meet client ROI expectations.
Create addiction and recovery relate blog posts for fifteen hours each week through a WordPress account.
Negotiate SmartPlus, Arbitron and Nielsen contracts.
Engage and nurture social media communities using HootSuite.

Senior publicist vs social media director skills

Common senior publicist skills

Press Releases, 19%
Publicity Campaigns, 10%
Press Materials, 8%
Fiction, 8%
Booking, 6%
Brainstorming, 4%

Common social media director skills

Facebook Insights, 10%
Instagram, 9%
Twitter, 8%
Social Media Marketing, 7%
Digital Marketing, 6%
Web Content, 5%

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Senior Publicist
Senior Publicist vs Social Media Director

Updated January 8, 2025

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