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The differences between senior web analysts and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior web analyst and a research analyst. Additionally, a senior web analyst has an average salary of $96,816, which is higher than the $70,232 average annual salary of a research analyst.
The top three skills for a senior web analyst include digital marketing, google analytics and A/B. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Senior Web Analyst | Research Analyst | |
| Yearly salary | $96,816 | $70,232 |
| Hourly rate | $46.55 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 51,963 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior web analyst works hand-in-hand with planning and digital teams to analyze and provide insights across digital advertising campaigns and traffic acquisition. These professionals give recommendations depending on web analytics and digital insight. They use data visualization techniques to lead and outline business benefits and present findings in client meetings for excellent implementation. Moreover, senior web analysts partner with Business management team members to analyze and provide insights that enhance media strategies. Also, these professionals oversee digital analytics developments.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Senior web analysts and research analysts have different pay scales, as shown below.
| Senior Web Analyst | Research Analyst | |
| Average salary | $96,816 | $70,232 |
| Salary range | Between $73,000 And $126,000 | Between $45,000 And $107,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Adobe | The Citadel |
| Best paying industry | Media | Finance |
There are a few differences between a senior web analyst and a research analyst in terms of educational background:
| Senior Web Analyst | Research Analyst | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior web analysts' and research analysts' demographics:
| Senior Web Analyst | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 63.3% Female, 36.7% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |