Post job

Explore jobs

Find specific jobs

Explore careers

Explore professions

Best companies

Explore companies

OverviewJobsSkillsEducationDemographicsJob DescriptionHow To HireBest CompaniesJob Outlook

Compare

Web marketing strategist vs digital marketing manager

The differences between web marketing strategists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a web marketing strategist, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $66,295 average annual salary of a web marketing strategist.

The top three skills for a web marketing strategist include wordpress, digital marketing and web traffic. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Web marketing strategist vs digital marketing manager overview

Web Marketing StrategistDigital Marketing Manager
Yearly salary$66,295$99,563
Hourly rate$31.87$47.87
Growth rate10%10%
Number of jobs83,056126,137
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Average age4439
Years of experience210

Web marketing strategist vs digital marketing manager salary

Web marketing strategists and digital marketing managers have different pay scales, as shown below.

Web Marketing StrategistDigital Marketing Manager
Average salary$66,295$99,563
Salary rangeBetween $39,000 And $111,000Between $71,000 And $138,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Conrad N. Hilton Foundation
Best paying industry--

Differences between web marketing strategist and digital marketing manager education

There are a few differences between a web marketing strategist and a digital marketing manager in terms of educational background:

Web Marketing StrategistDigital Marketing Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 77%
Most common majorMarketingMarketing
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Web marketing strategist vs digital marketing manager demographics

Here are the differences between web marketing strategists' and digital marketing managers' demographics:

Web Marketing StrategistDigital Marketing Manager
Average age4439
Gender ratioMale, 62.1% Female, 37.9%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage11%10%

Differences between web marketing strategist and digital marketing manager duties and responsibilities

Web marketing strategist example responsibilities.

  • Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
  • Manage and place Facebook advertising for social media promotions.
  • Manage content-strategy and copywriting engagements for a global interactive ad agency.
  • Develop and execute search engine optimization (SEO) strategies for clients.
  • Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
  • Study market trends for clients to strategically modify and/or create new SEM campaigns.
    • Show more

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
    • Show more

Web marketing strategist vs digital marketing manager skills

Common web marketing strategist skills
  • WordPress, 19%
  • Digital Marketing, 11%
  • Web Traffic, 10%
  • Content Strategy, 7%
  • Drupal, 4%
  • Email Campaigns, 4%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

Web Marketing Strategist vs. similar jobs

Web Marketing Strategist related careers

Web Marketing Strategist related jobs

What similar roles do

Updated January 8, 2025

Browse computer and mathematical jobs