Web marketing strategist vs digital marketing specialist

Differences between web marketing strategist and digital marketing specialist duties and responsibilities

Web marketing strategist example responsibilities.

• Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
• Manage and place Facebook advertising for social media promotions.
• Manage content-strategy and copywriting engagements for a global interactive ad agency.
• Develop and execute search engine optimization (SEO) strategies for clients.
• Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
• Study market trends for clients to strategically modify and/or create new SEM campaigns.
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Digital marketing specialist example responsibilities.

• Manage and distribution integrate product promotion campaigns (B2B and B2C).
• Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
• Manage photography department in office and on location in numerous national ad campaign shoots.
• Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
• Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
• Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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