Web marketing strategist vs electronic commerce specialist

Differences between web marketing strategist and electronic commerce specialist duties and responsibilities

Web marketing strategist example responsibilities.

• Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
• Manage and place Facebook advertising for social media promotions.
• Manage content-strategy and copywriting engagements for a global interactive ad agency.
• Develop and execute search engine optimization (SEO) strategies for clients.
• Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
• Study market trends for clients to strategically modify and/or create new SEM campaigns.
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Electronic commerce specialist example responsibilities.

• Manage EDI testing with the customer, troubleshooting any failures and redesigning account setup or recommending EDI re-mapping when need.
• Manage customer complaints and internal GMP audits for product manufacturing, coordinate FDA audits and recommend corrective actions.
• Implement security set up for EDI customers.
• Implement the web pages using HTML and Javascript.
• Maintain customer specific pricing files, (CIF) for Ariba customers and work directly with the XML programmers.
• Develop customized business database applications.
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