Web marketing strategist vs marketing manager

The differences between web marketing strategists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a web marketing strategist, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $66,295 average annual salary of a web marketing strategist.

The top three skills for a web marketing strategist include wordpress, digital marketing and web traffic. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Web marketing strategist vs marketing manager overview

	Web Marketing Strategist	Marketing Manager
Yearly salary	$66,295	$104,550
Hourly rate	$31.87	$50.26
Growth rate	10%	10%
Number of jobs	83,056	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	44	39
Years of experience	2	10

Web marketing strategist vs marketing manager salary

Web marketing strategists and marketing managers have different pay scales, as shown below.

	Web Marketing Strategist	Marketing Manager
Average salary	$66,295	$104,550
Salary range	Between $39,000 And $111,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between web marketing strategist and marketing manager education

There are a few differences between a web marketing strategist and a marketing manager in terms of educational background:

	Web Marketing Strategist	Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Pennsylvania	University of Georgia

Web marketing strategist vs marketing manager demographics

Here are the differences between web marketing strategists' and marketing managers' demographics:

	Web Marketing Strategist	Marketing Manager
Average age	44	39
Gender ratio	Male, 62.1% Female, 37.9%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between web marketing strategist and marketing manager duties and responsibilities

Web marketing strategist example responsibilities.

Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
Manage and place Facebook advertising for social media promotions.
Manage content-strategy and copywriting engagements for a global interactive ad agency.
Develop and execute search engine optimization (SEO) strategies for clients.
Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
Study market trends for clients to strategically modify and/or create new SEM campaigns.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Web marketing strategist vs marketing manager skills

Common web marketing strategist skills

WordPress, 19%
Digital Marketing, 11%
Web Traffic, 10%
Content Strategy, 7%
Drupal, 4%
Email Campaigns, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Web Marketing Strategist
Web Marketing Strategist vs Marketing Manager

Updated January 8, 2025

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