Web marketing strategist vs online marketing manager

Differences between web marketing strategist and online marketing manager duties and responsibilities

Web marketing strategist example responsibilities.

• Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
• Manage and place Facebook advertising for social media promotions.
• Manage content-strategy and copywriting engagements for a global interactive ad agency.
• Develop and execute search engine optimization (SEO) strategies for clients.
• Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
• Study market trends for clients to strategically modify and/or create new SEM campaigns.
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Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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