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The differences between web marketing strategists and paid search specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a web marketing strategist and a paid search specialist. Additionally, a web marketing strategist has an average salary of $66,295, which is higher than the $62,694 average annual salary of a paid search specialist.
The top three skills for a web marketing strategist include wordpress, digital marketing and web traffic. The most important skills for a paid search specialist are paid search, digital marketing, and google adwords.
| Web Marketing Strategist | Paid Search Specialist | |
| Yearly salary | $66,295 | $62,694 |
| Hourly rate | $31.87 | $30.14 |
| Growth rate | 10% | 19% |
| Number of jobs | 83,056 | 2,011 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
Web marketing strategists and paid search specialists have different pay scales, as shown below.
| Web Marketing Strategist | Paid Search Specialist | |
| Average salary | $66,295 | $62,694 |
| Salary range | Between $39,000 And $111,000 | Between $41,000 And $94,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | ChannelAdvisor |
| Best paying industry | - | Technology |
There are a few differences between a web marketing strategist and a paid search specialist in terms of educational background:
| Web Marketing Strategist | Paid Search Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Most common major | Marketing | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between web marketing strategists' and paid search specialists' demographics:
| Web Marketing Strategist | Paid Search Specialist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 30.9% Female, 69.1% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |