Web marketing strategist vs web content manager

The differences between web marketing strategists and web content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a web marketing strategist, becoming a web content manager takes usually requires 8-10 years. Additionally, a web content manager has an average salary of $74,186, which is higher than the $66,295 average annual salary of a web marketing strategist.

The top three skills for a web marketing strategist include wordpress, digital marketing and web traffic. The most important skills for a web content manager are web content, content management system, and wordpress.

Web marketing strategist vs web content manager overview

	Web Marketing Strategist	Web Content Manager
Yearly salary	$66,295	$74,186
Hourly rate	$31.87	$35.67
Growth rate	10%	10%
Number of jobs	83,056	61,192
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 74%
Average age	44	39
Years of experience	2	10

Web marketing strategist vs web content manager salary

Web marketing strategists and web content managers have different pay scales, as shown below.

	Web Marketing Strategist	Web Content Manager
Average salary	$66,295	$74,186
Salary range	Between $39,000 And $111,000	Between $49,000 And $110,000
Highest paying City	-	San Mateo, CA
Highest paying state	-	California
Best paying company	-	Gap Inc.
Best paying industry	-	Technology

Differences between web marketing strategist and web content manager education

There are a few differences between a web marketing strategist and a web content manager in terms of educational background:

	Web Marketing Strategist	Web Content Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 74%
Most common major	Marketing	Communication
Most common college	University of Pennsylvania	University of Georgia

Web marketing strategist vs web content manager demographics

Here are the differences between web marketing strategists' and web content managers' demographics:

	Web Marketing Strategist	Web Content Manager
Average age	44	39
Gender ratio	Male, 62.1% Female, 37.9%	Male, 47.1% Female, 52.9%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	11%	10%

Differences between web marketing strategist and web content manager duties and responsibilities

Web marketing strategist example responsibilities.

Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
Manage and place Facebook advertising for social media promotions.
Manage content-strategy and copywriting engagements for a global interactive ad agency.
Develop and execute search engine optimization (SEO) strategies for clients.
Leverage superior technical expertise to develop code in HTML, XHTML, and CSS for multiple web content editors.
Study market trends for clients to strategically modify and/or create new SEM campaigns.

Web content manager example responsibilities.

Create and manage content for college website using HTML5, CSS, and Javascript.
Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
Manage social media marketing, including Instagram
Develop MBUSA's sites using XML, XSLT and JSP.
Design WordPress landing pages for events and promotions.

Web marketing strategist vs web content manager skills

Common web marketing strategist skills

WordPress, 19%
Digital Marketing, 11%
Web Traffic, 10%
Content Strategy, 7%
Drupal, 4%
Email Campaigns, 4%

Common web content manager skills

Web Content, 23%
Content Management System, 4%
WordPress, 4%
Google Analytics, 4%
Digital Marketing, 4%
HTML, 3%

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Web Marketing Strategist
Web Marketing Strategist vs Web Content Manager

Updated January 8, 2025

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