Adviser sales vs general sales associate

The differences between adviser sales and general sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, an adviser sales has an average salary of $53,659, which is higher than the $29,328 average annual salary of a general sales associate.

The top three skills for an adviser sales include POS, loss prevention and product knowledge. The most important skills for a general sales associate are POS, work ethic, and food preparation.

Adviser sales vs general sales associate overview

	Adviser Sales	General Sales Associate
Yearly salary	$53,659	$29,328
Hourly rate	$25.80	$14.10
Growth rate	-	-
Number of jobs	282,777	383,009
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 47%	Bachelor's Degree, 36%
Average age	41	41
Years of experience	-	-

What does an adviser sales do?

Adviser sales are responsible for reaching out to clients through calls and correspondence to promote and sell products or services. With a sales target to reach, they must secure sales by prioritizing customer satisfaction. There are also instances when they have to perform follow-up calls, conduct surveys or polls, process payments or refunds, and even handle complaints, issues, and concerns. Furthermore, it is essential to coordinate with the team and adhere to company policies and regulations.

What does a general sales associate do?

The job of a general sales associate is to provide great customer service and increase the revenue of a business. They sell products and services and help customers find the right product. Depending on the retail store, their responsibilities may involve organizing store shelves, answering customers' questions, ringing up purchases, operating the cash register, and greeting customers. They may also be expected to take full charge of the managing of all financial transactions and balancing drawers.

Adviser sales vs general sales associate salary

Adviser sales and general sales associates have different pay scales, as shown below.

	Adviser Sales	General Sales Associate
Average salary	$53,659	$29,328
Salary range	Between $30,000 And $95,000	Between $21,000 And $39,000
Highest paying City	San Francisco, CA	Washington, DC
Highest paying state	California	Hawaii
Best paying company	Accenture	Kaufman Dolowich & Voluck
Best paying industry	Professional	Automotive

Differences between adviser sales and general sales associate education

There are a few differences between an adviser sales and a general sales associate in terms of educational background:

	Adviser Sales	General Sales Associate
Most common degree	Bachelor's Degree, 47%	Bachelor's Degree, 36%
Most common major	Business	Business
Most common college	-	-

Adviser sales vs general sales associate demographics

Here are the differences between adviser sales' and general sales associates' demographics:

	Adviser Sales	General Sales Associate
Average age	41	41
Gender ratio	Male, 47.5% Female, 52.5%	Male, 60.2% Female, 39.8%
Race ratio	Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 23.0% Asian, 6.8% White, 54.4% American Indian and Alaska Native, 0.5%	Black or African American, 9.6% Unknown, 5.6% Hispanic or Latino, 18.5% Asian, 7.2% White, 58.4% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between adviser sales and general sales associate duties and responsibilities

Adviser sales example responsibilities.

Greet members at the front desk while upselling products and creating leads.
Provide customer service, initiate layaway plans and checkout non jewelry customers
Train new employees, efficiently operate POS systems, process sales invoices, and progress on multiple projects simultaneously.
Assist customers with style coordination, operate POS transactions, greet customers and help with the opening and closing operations.
Diagnose and resolve user problems with standard and custom application software packages and windows operating systems, tools and utilities.
Research and troubleshoot customer service problems

General sales associate example responsibilities.

Supervise women's department, manage jewelry department, assist customers on finalizing purchases
Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Adviser sales vs general sales associate skills

Common adviser sales skills

POS, 18%
Loss Prevention, 15%
Product Knowledge, 14%
Customer Service, 11%
Store Management, 8%
Sales Techniques, 7%

Common general sales associate skills

POS, 15%
Work Ethic, 14%
Food Preparation, 11%
PowerPoint, 10%
Customer Service, 10%
Lead Generation, 9%

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Adviser Sales
Adviser Sales vs General Sales Associate

Updated January 8, 2025

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