What are marketing materials?

Question

Justin Parker · Accepted Answer

Marketing materials are a variety of resources and specific tools that organizations utilize to market and promote their brands, products, or services to target audiences. Marketing materials are meant to inform potential customers about a specific brand, product, or service by emphasizing benefits and features that make a customer want to buy it.

Here are some of the most common examples of marketing materials:

Flyers and brochures

Flyers and brochures are printed marketing materials that give detailed information about a product or service. These items will often include specific features and benefits of an offering.

Advertisements

Advertisements can take many different forms, some common ones include TV commercials, digital advertisements online, print ads in publications, and billboards. Many companies use a multi-channel approach that includes several forms of marketing materials in the advertising arena.

Product packaging

Product packaging refers to the physical container or wrapper in which a product is packaged within. Product packaging is an important marketing material for many reasons, two of the main ones being it can include features and benefits, and also create a unique visual identity for a specific brand or product.

Sales presentations

Sales presentations are marketing materials that are normally confined to business-to-business (B2B) relationships. These involve presenting detailed information about a brand, product, or service to potential business customers in an informative and persuasive manner.

Social media and websites

Social media and websites are two of the most popular and effective marketing materials in the modern marketing landscape. Online marketing materials like a website, or posts on a company's social media account, can often reach larger audiences than other types of marketing materials, and provide engaging and interactive marketing content.