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This question is about marketing specialist skills.
What are marketing metrics?
Marketing metrics are quantifiable measurements that are utilized to assess the impact and overall effectiveness of marketing strategies and campaigns. Marketing metrics display keen insights into how well a marketing tactic is working and help companies to make data-based decisions to perfect their marketing and promotional efforts.
Many different quantifiable measurements can be classified as marketing metrics. Here are some common examples:
Conversion rate
The conversion rate refers to the percentage of website users who complete a specific desired action, like completing a purchase, subscribing to information through email, filling out a form, or visiting affiliated pages or sites.
Customer acquisition cost (CAC)
The CAC refers to the cost or expense of acquiring a new customer. This includes all sales and marketing expenses associated with this endeavor.
Return on investment (ROI)
The return on investment metric refers to the amount of profit made by a marketing strategy, campaign, or initiative when compared to the cost of developing and implementing that marketing strategy, campaign, or initiative.
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