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Campaign director vs manager of corporate communications

The differences between campaign directors and managers of corporate communications can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign director and a manager of corporate communications. Additionally, a campaign director has an average salary of $96,589, which is higher than the $84,161 average annual salary of a manager of corporate communications.

The top three skills for a campaign director include digital marketing, strategic plan and event planning. The most important skills for a manager of corporate communications are corporate communications, press releases, and project management.

Campaign director vs manager of corporate communications overview

Campaign DirectorManager Of Corporate Communications
Yearly salary$96,589$84,161
Hourly rate$46.44$40.46
Growth rate8%8%
Number of jobs20,20834,908
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does a campaign director do?

A campaign director spearheads and oversees campaign operations, from planning to completion. Although their duties vary upon their company or industry of employment, they are usually in charge of streamlining campaign roadmaps, setting goals and timelines, establishing budgets and guidelines, and implementing programs and projects to raise brand awareness and public interest. They also coordinate managers and delegate tasks among teams, monitoring their progress regularly. Moreover, a campaign director is also responsible for liaising with internal and external parties, building positive relationships with potential partners and sponsors.

What does a manager of corporate communications do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

Campaign director vs manager of corporate communications salary

Campaign directors and managers of corporate communications have different pay scales, as shown below.

Campaign DirectorManager Of Corporate Communications
Average salary$96,589$84,161
Salary rangeBetween $62,000 And $148,000Between $57,000 And $122,000
Highest paying CityNew Haven, CTSan Francisco, CA
Highest paying stateConnecticutCalifornia
Best paying companyDermalogicaMeta
Best paying industryMediaManufacturing

Differences between campaign director and manager of corporate communications education

There are a few differences between a campaign director and a manager of corporate communications in terms of educational background:

Campaign DirectorManager Of Corporate Communications
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 80%
Most common majorPolitical ScienceCommunication
Most common collegeStanford UniversityUniversity of Pennsylvania

Campaign director vs manager of corporate communications demographics

Here are the differences between campaign directors' and managers of corporate communications' demographics:

Campaign DirectorManager Of Corporate Communications
Average age4242
Gender ratioMale, 53.1% Female, 46.9%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.2% White, 74.4% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between campaign director and manager of corporate communications duties and responsibilities

Campaign director example responsibilities.

  • Promote and manage the scholarship program for psychology department students.
  • Maintain website and Facebook page.
  • Resolve financial issues relate to charitable contributions, provide program budgets, process payroll, and oversight management of operating accounts.
  • Develop messaging for local and statewide campaigns including direct mail, websites, and Facebook pages.
  • Monitor and measure success and effectiveness of training and development initiatives via eLearning platform.

Manager of corporate communications example responsibilities.

  • Lead rebranding, development and launch of new corporate website.
  • Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
  • Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
  • Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
  • Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
  • Create Intranet web pages using HTML programming.
  • Show more

Campaign director vs manager of corporate communications skills

Common campaign director skills
  • Digital Marketing, 10%
  • Strategic Plan, 9%
  • Event Planning, 9%
  • Flyers, 7%
  • Volunteer Recruitment, 7%
  • Project Management, 6%
Common manager of corporate communications skills
  • Corporate Communications, 10%
  • Press Releases, 8%
  • Project Management, 6%
  • External Communications, 6%
  • Strategic Communications, 5%
  • Employee Engagement, 4%

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