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The differences between campaign directors and public relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign director and a public relations director. Additionally, a campaign director has an average salary of $96,589, which is higher than the $94,692 average annual salary of a public relations director.
The top three skills for a campaign director include digital marketing, strategic plan and event planning. The most important skills for a public relations director are press releases, web content, and pr campaigns.
| Campaign Director | Public Relations Director | |
| Yearly salary | $96,589 | $94,692 |
| Hourly rate | $46.44 | $45.52 |
| Growth rate | 8% | 8% |
| Number of jobs | 20,208 | 31,693 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A campaign director spearheads and oversees campaign operations, from planning to completion. Although their duties vary upon their company or industry of employment, they are usually in charge of streamlining campaign roadmaps, setting goals and timelines, establishing budgets and guidelines, and implementing programs and projects to raise brand awareness and public interest. They also coordinate managers and delegate tasks among teams, monitoring their progress regularly. Moreover, a campaign director is also responsible for liaising with internal and external parties, building positive relationships with potential partners and sponsors.
A public relations director is an individual who is employed to design and implement marketing strategies that can cultivate the relationship between a company and the media. Public relations directors collaborate with the internal team to boost brand awareness and maximize brand consistency in all advertising efforts. They must arrange interviews and press releases so that they can promote their company and its products or services. They also maintain relationships with the media and should manage sensitive issues to maintain the company's good reputation.
Campaign directors and public relations directors have different pay scales, as shown below.
| Campaign Director | Public Relations Director | |
| Average salary | $96,589 | $94,692 |
| Salary range | Between $62,000 And $148,000 | Between $59,000 And $150,000 |
| Highest paying City | New Haven, CT | Napa, CA |
| Highest paying state | Connecticut | Nevada |
| Best paying company | Dermalogica | Exelixis |
| Best paying industry | Media | Internet |
There are a few differences between a campaign director and a public relations director in terms of educational background:
| Campaign Director | Public Relations Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Most common major | Political Science | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between campaign directors' and public relations directors' demographics:
| Campaign Director | Public Relations Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 53.1% Female, 46.9% | Male, 35.9% Female, 64.1% |
| Race ratio | Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.2% White, 74.4% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |