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Communications department head vs public relations coordinator

The differences between communications department heads and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communications department head and a public relations coordinator. Additionally, a communications department head has an average salary of $95,503, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for a communications department head include communications strategy, external communications and external stakeholders. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Communications department head vs public relations coordinator overview

Communications Department HeadPublic Relations Coordinator
Yearly salary$95,503$46,225
Hourly rate$45.91$22.22
Growth rate8%8%
Number of jobs51,59435,324
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 83%
Average age4242
Years of experience44

What does a communications department head do?

A communications department head is in charge of overseeing the internal and external communication operations of a company. They manage the communications department staff, set goals and guidelines, establish budgets and timelines, liaise with key partners, coordinate with different teams to conceptualize and execute plans, and resolve issues promptly. They must also spearhead the development of media and marketing materials, monitoring the workflow and the workforce to ensure efficiency. Moreover, as the communications department head, they must lead and encourage teams to reach goals, all while implementing and promoting the company's policies and regulations.

What does a public relations coordinator do?

A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.

Communications department head vs public relations coordinator salary

Communications department heads and public relations coordinators have different pay scales, as shown below.

Communications Department HeadPublic Relations Coordinator
Average salary$95,503$46,225
Salary rangeBetween $54,000 And $168,000Between $35,000 And $60,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaVirginia
Best paying companyCredit Agricole CIBShiseido
Best paying industry-Health Care

Differences between communications department head and public relations coordinator education

There are a few differences between a communications department head and a public relations coordinator in terms of educational background:

Communications Department HeadPublic Relations Coordinator
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Communications department head vs public relations coordinator demographics

Here are the differences between communications department heads' and public relations coordinators' demographics:

Communications Department HeadPublic Relations Coordinator
Average age4242
Gender ratioMale, 51.9% Female, 48.1%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communications department head and public relations coordinator duties and responsibilities

Communications department head example responsibilities.

  • Manage and develop marketing, communication, and implementation process improvements for training curricula and the department's intranet website.
  • See it on YouTube . )
  • Compose themed bi-weekly bulletins on Facebook to publicize performances.
  • Develop digital and social media strategy and launch internal and external websites and Facebook page.
  • Serve as representative to senior management team during community events and company spokesperson for division, including to nonprofit sector clients.
  • Serve as Intranet editor, using SharePoint.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Communications department head vs public relations coordinator skills

Common communications department head skills
  • Communications Strategy, 17%
  • External Communications, 16%
  • External Stakeholders, 14%
  • Direct Reports, 10%
  • Corporate Communications, 9%
  • Facebook, 5%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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