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Communications director vs marketing communications manager

The differences between communications directors and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a communications director, becoming a marketing communications manager takes usually requires 8-10 years. Additionally, a communications director has an average salary of $107,700, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a communications director include web content, press releases and customer service. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Communications director vs marketing communications manager overview

Communications DirectorMarketing Communications Manager
Yearly salary$107,700$84,146
Hourly rate$51.78$40.45
Growth rate8%10%
Number of jobs27,939106,556
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 80%
Average age4239
Years of experience410

What does a communications director do?

A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Communications director vs marketing communications manager salary

Communications directors and marketing communications managers have different pay scales, as shown below.

Communications DirectorMarketing Communications Manager
Average salary$107,700$84,146
Salary rangeBetween $61,000 And $188,000Between $60,000 And $117,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNevadaWashington
Best paying companyMcKinsey & Company IncBoston Consulting Group
Best paying industryHealth CareFinance

Differences between communications director and marketing communications manager education

There are a few differences between a communications director and a marketing communications manager in terms of educational background:

Communications DirectorMarketing Communications Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

Communications director vs marketing communications manager demographics

Here are the differences between communications directors' and marketing communications managers' demographics:

Communications DirectorMarketing Communications Manager
Average age4239
Gender ratioMale, 40.2% Female, 59.8%Male, 32.3% Female, 67.7%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage16%10%

Differences between communications director and marketing communications manager duties and responsibilities

Communications director example responsibilities.

  • Assist in managing the Facebook and Instagram pages.
  • Develop and manage c-level strategic client relationships to grow revenue base.
  • Create and manage corporate website, online demand gen through SEO and SEM.
  • Manage editorial content of the organization website, build and upload web pages via HTML.
  • Manage the marketing strategy and budget, including B2C acquisition campaigns focuse on out of home and DRTV.
  • Manage media relations, announcements, editorial placement, and speaking opportunities the organizations.
  • Show more

Marketing communications manager example responsibilities.

  • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
  • Manage company's Facebook page and develop social media strategy.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Communications director vs marketing communications manager skills

Common communications director skills
  • Web Content, 8%
  • Press Releases, 8%
  • Customer Service, 7%
  • External Communications, 5%
  • Project Management, 4%
  • Employee Engagement, 4%
Common marketing communications manager skills
  • Web Content, 8%
  • Marketing Campaigns, 7%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Press Releases, 5%
  • Facebook, 4%

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