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Community relations assistant vs marketing communications specialist

The differences between community relations assistants and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a community relations assistant, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $36,453 average annual salary of a community relations assistant.

The top three skills for a community relations assistant include community outreach, press releases and community relations programs. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Community relations assistant vs marketing communications specialist overview

Community Relations AssistantMarketing Communications Specialist
Yearly salary$36,453$53,993
Hourly rate$17.53$25.96
Growth rate8%19%
Number of jobs27,96195,444
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age4237
Years of experience46

What does a community relations assistant do?

Community Relations Assistants are involved in outreach programs and in promoting the business or organization. These assistants establish and distribute promotional materials for customers. They support public relations departments through copying, answering phone calls, and filing. Their duties include ensuring the effectiveness of outreach missions. Among the skills and knowledge needed for this job include community relations programs, special events, and press releases.

What does a marketing communications specialist do?

A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

Community relations assistant vs marketing communications specialist salary

Community relations assistants and marketing communications specialists have different pay scales, as shown below.

Community Relations AssistantMarketing Communications Specialist
Average salary$36,453$53,993
Salary rangeBetween $24,000 And $53,000Between $36,000 And $80,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Apple
Best paying industry-Technology

Differences between community relations assistant and marketing communications specialist education

There are a few differences between a community relations assistant and a marketing communications specialist in terms of educational background:

Community Relations AssistantMarketing Communications Specialist
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Community relations assistant vs marketing communications specialist demographics

Here are the differences between community relations assistants' and marketing communications specialists' demographics:

Community Relations AssistantMarketing Communications Specialist
Average age4237
Gender ratioMale, 28.0% Female, 72.0%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between community relations assistant and marketing communications specialist duties and responsibilities

Community relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Schedule and coordinate meetings in-house and off site; prepare PowerPoint presentations.
  • Maintain the website (RedDot), online calendar and Facebook event calendar.
  • Develop and ensure all necessary documentation are charted to meet Medicare criteria for DME approval.
  • Leverage entrepreneurial orientation and expertise in government transactions to acquire excellent relationships outside of FEMA.

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Community relations assistant vs marketing communications specialist skills

Common community relations assistant skills
  • Community Outreach, 16%
  • Press Releases, 12%
  • Community Relations Programs, 11%
  • Event Planning, 8%
  • Community Relations Events, 7%
  • Promotional Materials, 4%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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