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The differences between community relations assistants and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations assistant and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $36,453 average annual salary of a community relations assistant.
The top three skills for a community relations assistant include community outreach, press releases and community relations programs. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Community Relations Assistant | Social Media Specialist | |
| Yearly salary | $36,453 | $51,584 |
| Hourly rate | $17.53 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,961 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Community Relations Assistants are involved in outreach programs and in promoting the business or organization. These assistants establish and distribute promotional materials for customers. They support public relations departments through copying, answering phone calls, and filing. Their duties include ensuring the effectiveness of outreach missions. Among the skills and knowledge needed for this job include community relations programs, special events, and press releases.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Community relations assistants and social media specialists have different pay scales, as shown below.
| Community Relations Assistant | Social Media Specialist | |
| Average salary | $36,453 | $51,584 |
| Salary range | Between $24,000 And $53,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a community relations assistant and a social media specialist in terms of educational background:
| Community Relations Assistant | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between community relations assistants' and social media specialists' demographics:
| Community Relations Assistant | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |