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Community relations director vs communications manager

The differences between community relations directors and communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations director and a communications manager. Additionally, a community relations director has an average salary of $96,788, which is higher than the $81,304 average annual salary of a communications manager.

The top three skills for a community relations director include community relations, community events and memory care. The most important skills for a communications manager are customer service, property management, and yardi.

Community relations director vs communications manager overview

Community Relations DirectorCommunications Manager
Yearly salary$96,788$81,304
Hourly rate$46.53$39.09
Growth rate8%8%
Number of jobs33,56926,350
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

What does a communications manager do?

A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.

Community relations director vs communications manager salary

Community relations directors and communications managers have different pay scales, as shown below.

Community Relations DirectorCommunications Manager
Average salary$96,788$81,304
Salary rangeBetween $61,000 And $152,000Between $53,000 And $122,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyZohoMcKinsey & Company Inc
Best paying industryManufacturing-

Differences between community relations director and communications manager education

There are a few differences between a community relations director and a communications manager in terms of educational background:

Community Relations DirectorCommunications Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Southern California

Community relations director vs communications manager demographics

Here are the differences between community relations directors' and communications managers' demographics:

Community Relations DirectorCommunications Manager
Average age4242
Gender ratioMale, 25.8% Female, 74.2%Male, 34.9% Female, 65.1%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between community relations director and communications manager duties and responsibilities

Community relations director example responsibilities.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Show more

Communications manager example responsibilities.

  • Co-administered sales campaigns in Salesforce, CRM to efficiently manage sales productivity of communication and leads.
  • Lead and manage marketing department's copywriting and editing team and develop many aspects of corporate communication.
  • Manage creative agency relationships and lead execution of commercial excellence awards program, Americas mid-year growth summit and kick-off meetings.
  • Manage all Medicaid paperwork, manage staff payroll, client attendance.
  • Manage all facets of community programs and recruitment for HIV prevention clinical trials.
  • Train in YARDI to complete daily transitions, manage resident ledgers and prepare weekly/monthly reports.
  • Show more

Community relations director vs communications manager skills

Common community relations director skills
  • Community Relations, 23%
  • Community Events, 6%
  • Memory Care, 5%
  • Press Releases, 3%
  • Business Development, 3%
  • Sales Process, 3%
Common communications manager skills
  • Customer Service, 16%
  • Property Management, 9%
  • Yardi, 5%
  • Project Management, 5%
  • Press Releases, 4%
  • Web Content, 4%

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