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Community relations director vs community relations manager

The differences between community relations directors and community relations managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations director and a community relations manager. Additionally, a community relations director has an average salary of $96,788, which is higher than the $71,899 average annual salary of a community relations manager.

The top three skills for a community relations director include community relations, community events and memory care. The most important skills for a community relations manager are patients, medicare, and business development.

Community relations director vs community relations manager overview

Community Relations DirectorCommunity Relations Manager
Yearly salary$96,788$71,899
Hourly rate$46.53$34.57
Growth rate8%8%
Number of jobs33,56932,850
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

What does a community relations manager do?

Community Relations Managers take care of the company's relationship with a specific community. Often, they are employed by a nonprofit organization, and they take care of the community that the organization serves. They are in charge of coordinating with community leaders to identify the people's needs, creating programs that would address these needs, and raising funds for their projects. Community Relations Managers oversee the implementation of the company's community projects. They manage the project's budget and workforce allocation. Community Relations Managers ensure that the good relationship between the company and the community is maintained at all times.

Community relations director vs community relations manager salary

Community relations directors and community relations managers have different pay scales, as shown below.

Community Relations DirectorCommunity Relations Manager
Average salary$96,788$71,899
Salary rangeBetween $61,000 And $152,000Between $47,000 And $107,000
Highest paying CityNew York, NYWashington, DC
Highest paying stateNew YorkNew Jersey
Best paying companyZohoNVIDIA
Best paying industryManufacturing-

Differences between community relations director and community relations manager education

There are a few differences between a community relations director and a community relations manager in terms of educational background:

Community Relations DirectorCommunity Relations Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeStanford UniversityStanford University

Community relations director vs community relations manager demographics

Here are the differences between community relations directors' and community relations managers' demographics:

Community Relations DirectorCommunity Relations Manager
Average age4242
Gender ratioMale, 25.8% Female, 74.2%Male, 30.5% Female, 69.5%
Race ratioBlack or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between community relations director and community relations manager duties and responsibilities

Community relations director example responsibilities.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Show more

Community relations manager example responsibilities.

  • Manage social networking, such as Facebook.
  • Plan and execute project grand openings and manage all social media platforms (Facebook/Twitter )
  • Manage the creation and display of both user-generate and resort-developed videos for YouTube.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Provide a strong database of community, affordable housing and economic development opportunities for bank to meet CRA goals.
  • Provide continuing education to patients and families regarding palliative/hospice care services and placement options.
  • Show more

Community relations director vs community relations manager skills

Common community relations director skills
  • Community Relations, 23%
  • Community Events, 6%
  • Memory Care, 5%
  • Press Releases, 3%
  • Business Development, 3%
  • Sales Process, 3%
Common community relations manager skills
  • Patients, 19%
  • Medicare, 10%
  • Business Development, 8%
  • Community Events, 6%
  • Health Fairs, 5%
  • Local Community, 5%

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