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Community relations specialist vs communications consultant

The differences between community relations specialists and communications consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations specialist and a communications consultant. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $49,344 average annual salary of a community relations specialist.

The top three skills for a community relations specialist include press releases, event planning and community events. The most important skills for a communications consultant are powerpoint, web content, and project management.

Community relations specialist vs communications consultant overview

Community Relations SpecialistCommunications Consultant
Yearly salary$49,344$91,455
Hourly rate$23.72$43.97
Growth rate8%8%
Number of jobs28,50929,942
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a community relations specialist do?

A community relations specialist is responsible for handling the organization's community engagements by facilitating fundraising events, volunteering acts, and charity programs and partnerships. Community relations specialists also write content for public and media promotions to promote brand awareness and the company's mission across the community. They should also be updated with the current events and situations to identify events and strategies that will help stabilize the society's condition. Since this type of job requires interacting with community people, a community relations specialist must have excellent communication skills to respond to their inquiries and concerns.

What does a communications consultant do?

Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.

Community relations specialist vs communications consultant salary

Community relations specialists and communications consultants have different pay scales, as shown below.

Community Relations SpecialistCommunications Consultant
Average salary$49,344$91,455
Salary rangeBetween $34,000 And $70,000Between $63,000 And $130,000
Highest paying CityAlexandria, VAOakland, CA
Highest paying stateVirginiaMassachusetts
Best paying companyCity National BankDell
Best paying industryGovernmentUtilities

Differences between community relations specialist and communications consultant education

There are a few differences between a community relations specialist and a communications consultant in terms of educational background:

Community Relations SpecialistCommunications Consultant
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 71%
Most common majorBusinessCommunication
Most common collegeStanford UniversityStanford University

Community relations specialist vs communications consultant demographics

Here are the differences between community relations specialists' and communications consultants' demographics:

Community Relations SpecialistCommunications Consultant
Average age4242
Gender ratioMale, 25.3% Female, 74.7%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between community relations specialist and communications consultant duties and responsibilities

Community relations specialist example responsibilities.

  • Own an aspect of social media content managing Facebook, Google+, and LinkedIn pages
  • Grow and manage existing relationships in assign territories with physicians, hospitals, skil nursing and rehabilitation facilities and assist livings.
  • Used marketing pieces to explain complex topics such as Medicaid and VA benefits.
  • Maintain effective communication with all local and county programs that service children from the Medicaid population.
  • Work with administrators, managers and department heads to add/edit/develop content as necessary, ensuring accuracy of content and utilizing SEO.
  • Research and contact digital influencers (YouTube).
  • Show more

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Community relations specialist vs communications consultant skills

Common community relations specialist skills
  • Press Releases, 8%
  • Event Planning, 8%
  • Community Events, 8%
  • PowerPoint, 7%
  • Public Speaking, 6%
  • Community Relations, 6%
Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%

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