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Community relations specialist vs public relations consultant

The differences between community relations specialists and public relations consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a community relations specialist and a public relations consultant. Additionally, a public relations consultant has an average salary of $50,333, which is higher than the $49,344 average annual salary of a community relations specialist.

The top three skills for a community relations specialist include press releases, event planning and community events. The most important skills for a public relations consultant are press releases, web content, and strategic communications.

Community relations specialist vs public relations consultant overview

Community Relations SpecialistPublic Relations Consultant
Yearly salary$49,344$50,333
Hourly rate$23.72$24.20
Growth rate8%8%
Number of jobs28,50927,882
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a community relations specialist do?

A community relations specialist is responsible for handling the organization's community engagements by facilitating fundraising events, volunteering acts, and charity programs and partnerships. Community relations specialists also write content for public and media promotions to promote brand awareness and the company's mission across the community. They should also be updated with the current events and situations to identify events and strategies that will help stabilize the society's condition. Since this type of job requires interacting with community people, a community relations specialist must have excellent communication skills to respond to their inquiries and concerns.

What does a public relations consultant do?

A public relations consultant represents an organization and is the company's way to communicate to the public their plans, decisions, and motivations. They both advertise and show the company's personality and create familiarity and trust. The public relations consultant's role is to create all the PR materials needed to accomplish these goals. It means writing press releases, online content, speeches, and also working with the marketing and advertising team to create copy that will evoke the interest of the public. The ultimate goal is to gain customers and thus increase sales.

Community relations specialist vs public relations consultant salary

Community relations specialists and public relations consultants have different pay scales, as shown below.

Community Relations SpecialistPublic Relations Consultant
Average salary$49,344$50,333
Salary rangeBetween $34,000 And $70,000Between $29,000 And $85,000
Highest paying CityAlexandria, VASeattle, WA
Highest paying stateVirginiaWashington
Best paying companyCity National BankAbbVie
Best paying industryGovernmentMedia

Differences between community relations specialist and public relations consultant education

There are a few differences between a community relations specialist and a public relations consultant in terms of educational background:

Community Relations SpecialistPublic Relations Consultant
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeStanford UniversityNorthwestern University

Community relations specialist vs public relations consultant demographics

Here are the differences between community relations specialists' and public relations consultants' demographics:

Community Relations SpecialistPublic Relations Consultant
Average age4242
Gender ratioMale, 25.3% Female, 74.7%Male, 33.3% Female, 66.7%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between community relations specialist and public relations consultant duties and responsibilities

Community relations specialist example responsibilities.

  • Own an aspect of social media content managing Facebook, Google+, and LinkedIn pages
  • Grow and manage existing relationships in assign territories with physicians, hospitals, skil nursing and rehabilitation facilities and assist livings.
  • Used marketing pieces to explain complex topics such as Medicaid and VA benefits.
  • Maintain effective communication with all local and county programs that service children from the Medicaid population.
  • Work with administrators, managers and department heads to add/edit/develop content as necessary, ensuring accuracy of content and utilizing SEO.
  • Research and contact digital influencers (YouTube).
  • Show more

Public relations consultant example responsibilities.

  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Create the first official Instagram account for the fine arts galleries.
  • Create highly visible content by utilizing a wide variety of social media platforms and SEO trends.
  • Plan and execute all web, SEO, PPC, email, and social media campaigns.
  • Leverage Facebook to create digital referral network and increase visibility in consumer market.
  • Foster an energetic public discussion through Facebook and videos, exciting visual displays, carefully target humor and thought-provoking questions.
  • Show more

Community relations specialist vs public relations consultant skills

Common community relations specialist skills
  • Press Releases, 8%
  • Event Planning, 8%
  • Community Events, 8%
  • PowerPoint, 7%
  • Public Speaking, 6%
  • Community Relations, 6%
Common public relations consultant skills
  • Press Releases, 19%
  • Web Content, 12%
  • Strategic Communications, 10%
  • Community Outreach, 5%
  • Facebook, 4%
  • Event Planning, 3%

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