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Content analyst salary
Average content analyst salary
$65,768
Understanding Content Analyst Salaries
The average salary for a Content Analyst in October 2025 is approximately $65,768 per year or $32 per hour. This figure can vary based on several factors, including experience level and geographic location. For instance, entry-level analysts may start at a lower salary, while those with more experience can expect higher compensation.
Salary by Experience
As professionals gain experience, their earning potential increases significantly. For example, junior analysts might earn around $50,000, while senior analysts can command salaries exceeding $80,000. Additionally, analysts who specialize in high-demand industries tend to see higher salaries.
Highest Paying Locations
Geographic location plays a crucial role in salary expectations. States like California and New York often offer higher salaries due to their competitive job markets. Understanding the salary landscape is vital for job seekers aiming to maximize their earning potential.
Conclusion
In summary, a career as a Content Analyst promises competitive salaries and growth opportunities. Whether you're just starting or looking to advance, being informed about salary trends can help you make better career decisions.
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Where can a Content Analyst earn more?
Content analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level content analyst | $41,300 | $19.84 |
| Mid-level content analyst | $69,700 | $33.51 |
| Senior-level content analyst | $114,000 | $54.87 |
Content analyst salary estimates from across the web
Average content analyst salary by state
The highest-paying states for content analysts are Washington, Delaware, and Minnesota. The lowest average content analyst salary states are West Virginia, Kentucky, and Kansas.
- State view
- County view
Highest paying states for content analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $91,743 | $44.11 |
| 2 | Washington | $101,493 | $48.79 |
| 3 | New York | $76,385 | $36.72 |
| 4 | Minnesota | $87,260 | $41.95 |
| 5 | Georgia | $78,122 | $37.56 |
| 6 | North Carolina | $79,076 | $38.02 |
| 7 | Arkansas | $74,500 | $35.82 |
| 8 | New Jersey | $74,937 | $36.03 |
| 9 | Texas | $73,006 | $35.10 |
| 10 | California | $75,305 | $36.20 |
| 11 | District of Columbia | $75,450 | $36.27 |
| 12 | Connecticut | $71,230 | $34.25 |
| 13 | Massachusetts | $68,245 | $32.81 |
| 14 | Ohio | $72,108 | $34.67 |
| 15 | Colorado | $66,959 | $32.19 |
| 16 | Michigan | $64,517 | $31.02 |
| 17 | Rhode Island | $62,249 | $29.93 |
| 18 | New Hampshire | $66,191 | $31.82 |
| 19 | Iowa | $65,460 | $31.47 |
| 20 | Virginia | $62,653 | $30.12 |
| 21 | Montana | $64,145 | $30.84 |
| 22 | Maine | $64,306 | $30.92 |
| 23 | Oregon | $62,007 | $29.81 |
| 24 | Utah | $59,728 | $28.72 |
| 25 | Nebraska | $60,692 | $29.18 |
| 26 | Alaska | $62,823 | $30.20 |
| 27 | Vermont | $60,622 | $29.15 |
| 28 | Idaho | $60,409 | $29.04 |
| 29 | South Dakota | $62,497 | $30.05 |
| 30 | Nevada | $60,461 | $29.07 |
| 31 | Tennessee | $59,980 | $28.84 |
| 32 | Indiana | $59,855 | $28.78 |
| 33 | Maryland | $59,321 | $28.52 |
| 34 | Louisiana | $61,403 | $29.52 |
| 35 | Illinois | $57,351 | $27.57 |
| 36 | North Dakota | $59,739 | $28.72 |
| 37 | Missouri | $59,934 | $28.81 |
| 38 | New Mexico | $60,322 | $29.00 |
| 39 | Wyoming | $57,042 | $27.42 |
| 40 | Pennsylvania | $57,720 | $27.75 |
| 41 | South Carolina | $59,809 | $28.75 |
| 42 | Wisconsin | $57,587 | $27.69 |
| 43 | Florida | $55,233 | $26.55 |
| 44 | Arizona | $54,723 | $26.31 |
| 45 | Hawaii | $45,243 | $21.75 |
| 46 | Alabama | $55,969 | $26.91 |
| 47 | Kansas | $52,727 | $25.35 |
| 48 | Kentucky | $53,519 | $25.73 |
| 49 | West Virginia | $53,683 | $25.81 |
| 50 | Oklahoma | $50,975 | $24.51 |
| 51 | Mississippi | $48,522 | $23.33 |
Highest paying cities for content analysts
The highest-paying cities for content analysts are Seattle, WA, Saint Paul, MN, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $102,253 | $49.16 |
| 2 | Saint Paul, MN | $87,362 | $42.00 |
| 3 | San Francisco, CA | $83,298 | $40.05 |
| 4 | Durham, NC | $79,636 | $38.29 |
| 5 | Alpharetta, GA | $78,736 | $37.85 |
| 6 | New York, NY | $76,557 | $36.81 |
| 7 | Washington, DC | $75,480 | $36.29 |
| 8 | Jersey City, NJ | $75,004 | $36.06 |
| 9 | Plano, TX | $73,449 | $35.31 |
| 10 | Strongsville, OH | $72,443 | $34.83 |
| 11 | Denver, CO | $67,031 | $32.23 |
| 12 | Warren, MI | $64,654 | $31.08 |
| 13 | Arlington, VA | $63,097 | $30.34 |
| 14 | Baton Rouge, LA | $61,440 | $29.54 |
| 15 | Omaha, NE | $60,740 | $29.20 |
| 16 | OFallon, MO | $60,143 | $28.91 |
| 17 | Bismarck, ND | $59,634 | $28.67 |
| 18 | Baltimore, MD | $59,432 | $28.57 |
| 19 | Philadelphia, PA | $58,043 | $27.91 |
| 20 | Chicago, IL | $57,465 | $27.63 |
Content analyst salary details
A content analyst's salary ranges from $47,000 a year at the 10th percentile to $91,000 at the 90th percentile.
What is a content analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $91,000 | $7,583 | $44 |
| 75th Percentile | $78,000 | $6,500 | $38 |
| Average | $65,768 | $5,481 | $32 |
| 25th Percentile | $55,000 | $4,583 | $26 |
| 10th Percentile | $47,000 | $3,917 | $23 |
Highest paying content analyst jobs
The highest paying types of content analysts are staff analyst, analyst lead, and senior marketing analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Data Analyst Internship | $38,752 | $3,229 | $18.63 | 135,614 |
| Marketing Research Analyst | $54,431 | $4,536 | $26.17 | 133,309 |
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Market Analyst Internship | $63,476 | $5,290 | $30.52 | 73,684 |
| Analyst Lead | $95,264 | $7,939 | $45.80 | 122,353 |
| Market Research Analyst | $51,687 | $4,307 | $24.85 | 71,240 |
Top companies hiring content analysts now:
Which companies pay content analysts the most?
Content analyst salaries at Meta and Amazon are the highest-paying according to our most recent salary estimates. In addition, the average content analyst salary at companies like Snap and General Motors are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $129,687 | $62.35 |
| 2 | Amazon | $86,554 | $41.61 |
| 3 | Snap | $80,570 | $38.74 |
| 4 | General Motors | $80,335 | $38.62 |
| 5 | TTI Maumee Equipment | $79,204 | $38.08 |
| 6 | Bloomberg | $78,474 | $37.73 |
| 7 | MSCI | $78,130 | $37.56 |
| 8 | Thermo Fisher Scientific | $76,994 | $37.02 |
| 9 | Sumitomo Mitsui Financial Group | $76,328 | $36.70 |
| 10 | Toyota Financial Svc | $73,340 | $35.26 |
| 11 | Volt Systems LLC | $72,646 | $34.93 |
| 12 | Mastercard | $72,621 | $34.91 |
| 13 | BlackRock | $72,347 | $34.78 |
| 14 | Snagajob | $72,263 | $34.74 |
| 15 | Morgan Stanley | $72,213 | $34.72 |
| 16 | Intuit | $71,755 | $34.50 |
| 17 | DMi Partners | $70,420 | $33.86 |
| 18 | Darden Restaurants | $70,093 | $33.70 |
| 19 | Bazaarvoice | $69,990 | $33.65 |
| 20 | Kforce | $69,876 | $33.59 |
Wage gap by gender, race and education
Content Analyst salary by industry
The average content analyst salary varies across industries:
- The average content analyst salary in the health care industry is $75,661, the highest of any industry.
- The average content analyst salary in the finance industry is $72,194.
- Content analysts in the professional industry earn an average salary of $66,278, the lowest of any industry.
Highest paying industries for content analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $75,661 | $36.38 |
| 2 | Manufacturing | $72,194 | $34.71 |
| 3 | Technology | $71,722 | $34.48 |
| 4 | Media | $68,771 | $33.06 |
| 5 | Professional | $66,278 | $31.86 |
High paying content analyst jobs
Content analyst salary trends
The average content analyst salary has risen by $5,556 over the last ten years. In 2014, the average content analyst earned $60,212 annually, but today, they earn $65,768 a year. That works out to a 5% change in pay for content analysts over the last decade.
Compare content analyst salaries for cities or states with the national average over time.
Average content analyst salary over time
Compare content analyst salaries for individual cities or states with the national average.
Content analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $65,800 | $31.62 | +3.1% |
| 2024 | $63,700 | $30.65 | +1.1% |
| 2023 | $63,100 | $30.33 | -0.2% |
| 2022 | $63,200 | $30.38 | +1.1% |
| 2021 | $62,500 | $30.06 | +0.7% |
Recently added content analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Caci | Web Content Analyst | Jacksonville, FL | 06/28/2025 | $53,100 |
| Apple | Content Strategy Analyst, Apple TV+ | Culver City, CA | 06/27/2025 | $119,200 |
| W M Holdings Inc. | Analyst IV, Digital Content Management System | Houston, TX | 06/27/2025 | $107,300 |
| Caci International | Web Content Analyst | Enon, VA | 06/26/2025 | $53,100 |
| Apple | Digital Banking Knowledge Based Content Analyst, at | Garden City, NY | 06/24/2025 | $80,000 |
| Waste Management | Analyst IV, Digital Content Management System | Houston, TX | 06/24/2025 | $107,300 |
| Global | E-Comm Digital Content Analyst | Vernon Hills, IL | 06/14/2025 | $65,000 |
| Cambridge Associates LLC | Analyst, Content Design & Enablement | Boston, MA | 06/13/2025 | $66,500 |
| Level All | Content Analyst | New York, NY | 06/11/2025 | $65,000 |
| Medica | RFP Writer/Content Analyst | Minnetonka, MN | 06/11/2025 | $61,500 |
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