How to hire a digital analyst

How to hire a digital analyst, step by step

Here's a step-by-step digital analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital analyst
• Step 8: Go through the hiring process checklist

What does a digital analyst do?

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1. Identify your hiring needs

   First, determine the employments status of the digital analyst you need to hire. Certain digital analyst roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect digital analyst also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents digital analyst salaries for various positions.

   Type of Digital Analyst	Description	Hourly rate
   Digital Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$29-53
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18
   Market Analyst Internship	When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects... Show more	$18-48

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Google Analytics
   • Tableau
   • Visualization
   • SQL
   • A/B
   • Data Analysis
   • B Testing
   • KPIs
   • Leverage
   • PowerPoint
   • User Experience
   • ROI
   • Windows

   Check all skills

   Responsibilities:

   • Work with key stakeholders to define and manage online customer insights through definition of KPIs, web metrics capabilities and reporting.
   • Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
   • Handle daily maintenance and troubleshoot issues.
   • Track and prove ROI from digital sales efforts.
   • Work with Java developers to include security in SDLC.
   • Perform troubleshoot on content and perform tests on the same.

   More digital analyst duties

3. Make a budget

   Including a salary range in your digital analyst job description is one of the best ways to attract top talent. A digital analyst can vary based on:

   • Location. For example, digital analysts' average salary in hawaii is 54% less than in washington.
   • Seniority. Entry-level digital analysts 46% less than senior-level digital analysts.
   • Certifications. A digital analyst with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a digital analyst's salary.

   Average digital analyst salary

   $83,493yearly

   $40.14 hourly rate

   ---

   Entry-level digital analyst salary

   $61,000 yearly salary

   Updated December 19, 2025

   Average digital analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$100,696	$48
   2	Washington	$100,511	$48
   3	Texas	$88,022	$42
   4	Arkansas	$86,967	$42
   5	Minnesota	$86,049	$41
   6	Colorado	$83,626	$40
   7	New York	$83,398	$40
   8	North Carolina	$83,219	$40
   9	Virginia	$81,386	$39
   10	District of Columbia	$80,532	$39
   11	Arizona	$79,954	$38
   12	Illinois	$79,620	$38
   13	Pennsylvania	$78,158	$38
   14	Michigan	$77,813	$37
   15	Missouri	$77,594	$37
   16	Oregon	$76,597	$37
   17	Ohio	$76,117	$37
   18	Tennessee	$74,888	$36
   19	Georgia	$74,119	$36
   20	Utah	$73,894	$36

   Average digital analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Mayo Clinic	$118,033	$56.75
   2	Nordstrom	$112,387	$54.03	2
   3	Macy's	$112,371	$54.02	2
   4	ConocoPhillips	$109,166	$52.48	1
   5	The Children's Place	$106,375	$51.14	1
   6	Guitar Center	$106,130	$51.02	1
   7	Pure Storage	$105,677	$50.81
   8	UBS	$103,054	$49.55	3
   9	Jo-Ann Stores	$102,565	$49.31
   10	Best Buy	$101,817	$48.95	3
   11	BNY Mellon	$99,867	$48.01	6
   12	CDW	$99,352	$47.77
   13	7-Eleven	$98,986	$47.59	3
   14	Capital Group	$98,972	$47.58	2
   15	DICK'S Sporting Goods	$98,775	$47.49	3
   16	Visa	$98,500	$47.36	22
   17	AIG	$98,364	$47.29	3
   18	RTI International Metals	$98,094	$47.16
   19	Caterpillar	$97,658	$46.95	13
   20	REI	$97,111	$46.69

4. Writing a digital analyst job description

   A good digital analyst job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a digital analyst job description:

   Digital analyst job description example

   Associate, Digital Review Team - Santa Ana, Costa Rica
   Are you ready to join an advanced team that customers depend on to prevent fraudulent transactions? Are you ready to unleash your potential in a global company that moves money for better? Join Western Union as an Associate, Digital Review Team.
   
   Motivated by our values: purpose driven, globally minded, and trustworthy & respectful
   We're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 8,000 people spanning 200 countries and territories. We believe when money moves, better things happen.
   
   Better starts and ends with the customer
   As an Associate Analyst, you will analyze digital transactions to make sure that no fraudulent activity is involved. You will communicate with Western Union customers as needed to verify details regarding specific money as well as support WU.com customers with their identity verification ensuring that Compliance regulations are met. You will resolve problems and decide when to escalate a case or to proceed with the regular transaction/customer profile verification handling procedures. After completing our training program, you will be skilled in Risk Assessment, and be able to provide an excellent customer experience.
   
   For such a detail-oriented role we need you to be self-motivated team player who is focused on giving the highest level of customer service, have strong analytical skills and very attentive to detail. You must have great attitude and be able to adapt to a dynamic work environment. We require you to be fluent in English, both written and verbal (81% - B2+) and Highschool education is required. We need you to have strong ability to multitask using internal database systems, capable of making independent decisions with a results-oriented approach, and adaptability to work both individually and within a team, and a willingness to work on weekends.
   
   Join us, and let's connect the world
   Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.
   
   We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.
   
   We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

   Copy this example

   

5. Post your job

   To find digital analysts for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any digital analysts they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level digital analysts with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your digital analyst job on Zippia to find and recruit digital analyst candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit digital analysts, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital analyst

   Once you've decided on a perfect digital analyst candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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