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The differences between digital media assistants and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media assistant and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $40,528 average annual salary of a digital media assistant.
The top three skills for a digital media assistant include digital marketing, video production and powerpoint. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Digital Media Assistant | Social Media Specialist | |
| Yearly salary | $40,528 | $51,584 |
| Hourly rate | $19.48 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 25,678 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Digital media assistants and social media specialists have different pay scales, as shown below.
| Digital Media Assistant | Social Media Specialist | |
| Average salary | $40,528 | $51,584 |
| Salary range | Between $27,000 And $60,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a digital media assistant and a social media specialist in terms of educational background:
| Digital Media Assistant | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between digital media assistants' and social media specialists' demographics:
| Digital Media Assistant | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |