Digital media executive vs advertising sales representative

The differences between digital media executives and advertising sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising sales representative. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $63,224 average annual salary of an advertising sales representative.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising sales representative are CRM, powerpoint, and media sales.

Digital media executive vs advertising sales representative overview

	Digital Media Executive	Advertising Sales Representative
Yearly salary	$65,656	$63,224
Hourly rate	$31.57	$30.40
Growth rate	-8%	-8%
Number of jobs	87,793	202,147
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 69%
Average age	44	44
Years of experience	4	4

Digital media executive vs advertising sales representative salary

Digital media executives and advertising sales representatives have different pay scales, as shown below.

	Digital Media Executive	Advertising Sales Representative
Average salary	$65,656	$63,224
Salary range	Between $44,000 And $96,000	Between $35,000 And $112,000
Highest paying City	-	Harrison, NY
Highest paying state	-	New York
Best paying company	-	Amazon
Best paying industry	-	Telecommunication

Differences between digital media executive and advertising sales representative education

There are a few differences between a digital media executive and an advertising sales representative in terms of educational background:

	Digital Media Executive	Advertising Sales Representative
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Digital media executive vs advertising sales representative demographics

Here are the differences between digital media executives' and advertising sales representatives' demographics:

	Digital Media Executive	Advertising Sales Representative
Average age	44	44
Gender ratio	Male, 54.4% Female, 45.6%	Male, 42.2% Female, 57.8%
Race ratio	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between digital media executive and advertising sales representative duties and responsibilities

Digital media executive example responsibilities.

Manage book of business through SalesForce.com
Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
Measure campaigns and ROI utilizing proprietary technology.
Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Digital media executive vs advertising sales representative skills

Common digital media executive skills

Digital Marketing, 28%
CRM, 6%
Cloud, 5%
Digital Sales, 5%
Media Sales, 4%
Twitter, 4%

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

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Digital Media Executive
Digital Media Executive vs Advertising Sales Representative

Updated January 8, 2025

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