Director, customer relations vs public information officer

The differences between directors, customer relations and public information officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director, customer relations and a public information officer. Additionally, a director, customer relations has an average salary of $134,672, which is higher than the $56,725 average annual salary of a public information officer.

The top three skills for a director, customer relations include customer relations, leveraged and government relations. The most important skills for a public information officer are press releases, web content, and community outreach.

Director, customer relations vs public information officer overview

	Director, Customer Relations	Public Information Officer
Yearly salary	$134,672	$56,725
Hourly rate	$64.75	$27.27
Growth rate	8%	8%
Number of jobs	26,470	129,237
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 76%
Average age	42	42
Years of experience	4	4

What does a director, customer relations do?

Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.

What does a public information officer do?

The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.

Director, customer relations vs public information officer salary

Directors, customer relations and public information officers have different pay scales, as shown below.

	Director, Customer Relations	Public Information Officer
Average salary	$134,672	$56,725
Salary range	Between $91,000 And $197,000	Between $38,000 And $83,000
Highest paying City	Carson City, NV	Fairfield, CA
Highest paying state	Nevada	Delaware
Best paying company	California Resources	City of Fairfield
Best paying industry	Manufacturing	Professional

Differences between director, customer relations and public information officer education

There are a few differences between a director, customer relations and a public information officer in terms of educational background:

	Director, Customer Relations	Public Information Officer
Most common degree	Bachelor's Degree, 65%	Bachelor's Degree, 76%
Most common major	Business	Communication
Most common college	Stanford University	Northwestern University

Director, customer relations vs public information officer demographics

Here are the differences between directors, customer relations' and public information officers' demographics:

	Director, Customer Relations	Public Information Officer
Average age	42	42
Gender ratio	Male, 46.1% Female, 53.9%	Male, 43.7% Female, 56.3%
Race ratio	Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between director, customer relations and public information officer duties and responsibilities

Director, customer relations example responsibilities.

Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Attend morning meeting daily and attend Medicare meetings weekly.
Assist with payroll and create excel spreadsheets to document all sales status and quotas.
Alert all departments through creating and delivering reports for guest preferences and VIP's.
Recognize all VIP and repeat guests by sending an amenity or upgrading room type.
Experience with QuickBooks in accounts receivable, accounts payable, payroll and daily bank deposits.

Public information officer example responsibilities.

Manage agency's social media pages (Facebook/Twitter).
Manage multiple websites and associate SEO; direct all brand photography to publicize and promote the resort.
Serve as college spokesperson managing crisis communications.
Lead implementation of a robust membership database to support organization strategy and decision making.
Interview featured alumni, manage copywriting staff and editorial calendar, and coordinate photography.
Create and maintain the college's blackboard intranet site.

Director, customer relations vs public information officer skills

Common director, customer relations skills

Customer Relations, 16%
Leveraged, 11%
Government Relations, 5%
Press Releases, 5%
Payroll, 5%
Customer Complaints, 4%

Common public information officer skills

Press Releases, 16%
Web Content, 10%
Community Outreach, 5%
Press Conferences, 4%
Graphic Design, 4%
Emergency Operations, 4%

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Director, Customer Relations
Director, Customer Relations vs Public Information Officer

Updated January 8, 2025

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