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The differences between directors of public information and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a director of public information and a social media director. Additionally, a director of public information has an average salary of $87,066, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a director of public information include press releases, external communications and web content. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Director Of Public Information | Social Media Director | |
| Yearly salary | $87,066 | $70,846 |
| Hourly rate | $41.86 | $34.06 |
| Growth rate | 8% | 8% |
| Number of jobs | 72,818 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Directors of public information and social media directors have different pay scales, as shown below.
| Director Of Public Information | Social Media Director | |
| Average salary | $87,066 | $70,846 |
| Salary range | Between $54,000 And $138,000 | Between $40,000 And $124,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Idaho |
| Best paying company | - | Accenture |
| Best paying industry | - | Internet |
There are a few differences between a director of public information and a social media director in terms of educational background:
| Director Of Public Information | Social Media Director | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Massachusetts Institute of Technology | Northwestern University |
Here are the differences between directors of public information' and social media directors' demographics:
| Director Of Public Information | Social Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.8% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |