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The differences between external relations directors and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an external relations director and a social media director. Additionally, an external relations director has an average salary of $130,849, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for an external relations director include project management, external relations and oversight. The most important skills for a social media director are facebook insights, instagram, and twitter.
| External Relations Director | Social Media Director | |
| Yearly salary | $130,849 | $70,846 |
| Hourly rate | $62.91 | $34.06 |
| Growth rate | 8% | 8% |
| Number of jobs | 22,848 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An external relations director is responsible for helping a company or entity establish good public relations by creating a good market perception. The professional's responsibilities include giving communications counseling to the leadership team and ensuring compliance with appropriate facility conditions and sanitation standards. The job requires good communication, leadership, and organizational skills to accomplish such responsibilities. The job's education requirements include possessing a college degree in business, public relations, marketing, or other related fields.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
External relations directors and social media directors have different pay scales, as shown below.
| External Relations Director | Social Media Director | |
| Average salary | $130,849 | $70,846 |
| Salary range | Between $82,000 And $208,000 | Between $40,000 And $124,000 |
| Highest paying City | Davis, CA | Seattle, WA |
| Highest paying state | Nevada | Idaho |
| Best paying company | Phoenix Children's | Accenture |
| Best paying industry | Energy | Internet |
There are a few differences between an external relations director and a social media director in terms of educational background:
| External Relations Director | Social Media Director | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between external relations directors' and social media directors' demographics:
| External Relations Director | Social Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |