General sales associate vs footwear sales associate

The differences between general sales associates and footwear sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a general sales associate has an average salary of $29,328, which is higher than the $24,305 average annual salary of a footwear sales associate.

The top three skills for a general sales associate include POS, work ethic and food preparation. The most important skills for a footwear sales associate are cash handling, apparel, and customer engagement.

General sales associate vs footwear sales associate overview

	General Sales Associate	Footwear Sales Associate
Yearly salary	$29,328	$24,305
Hourly rate	$14.10	$11.69
Growth rate	-	-
Number of jobs	383,009	448,312
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 36%	Bachelor's Degree, 41%
Average age	41	41
Years of experience	-	-

What does a general sales associate do?

The job of a general sales associate is to provide great customer service and increase the revenue of a business. They sell products and services and help customers find the right product. Depending on the retail store, their responsibilities may involve organizing store shelves, answering customers' questions, ringing up purchases, operating the cash register, and greeting customers. They may also be expected to take full charge of the managing of all financial transactions and balancing drawers.

What does a footwear sales associate do?

Footwear sales associates focus on improving sales of all footwear products of a company. The sales associate works with the advertisement and marketing team to develop strategies to increase sales, maximize customer reach, and create a brand people can trust. Responsibilities of a footwear sales associate include monitoring inventory and issuing order requests for the replenishment of supplies, communicating with manufacturers, and keeping the management up-to-date as to the performance of each product in the market.

General sales associate vs footwear sales associate salary

General sales associates and footwear sales associates have different pay scales, as shown below.

	General Sales Associate	Footwear Sales Associate
Average salary	$29,328	$24,305
Salary range	Between $21,000 And $39,000	Between $18,000 And $32,000
Highest paying City	Washington, DC	Rochester, NY
Highest paying state	Hawaii	New York
Best paying company	Kaufman Dolowich & Voluck	Scheels
Best paying industry	Automotive	Retail

Differences between general sales associate and footwear sales associate education

There are a few differences between a general sales associate and a footwear sales associate in terms of educational background:

	General Sales Associate	Footwear Sales Associate
Most common degree	Bachelor's Degree, 36%	Bachelor's Degree, 41%
Most common major	Business	Business
Most common college	-	-

General sales associate vs footwear sales associate demographics

Here are the differences between general sales associates' and footwear sales associates' demographics:

	General Sales Associate	Footwear Sales Associate
Average age	41	41
Gender ratio	Male, 60.2% Female, 39.8%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 9.6% Unknown, 5.6% Hispanic or Latino, 18.5% Asian, 7.2% White, 58.4% American Indian and Alaska Native, 0.7%	Black or African American, 11.5% Unknown, 5.4% Hispanic or Latino, 20.7% Asian, 6.4% White, 55.3% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between general sales associate and footwear sales associate duties and responsibilities

General sales associate example responsibilities.

Supervise women's department, manage jewelry department, assist customers on finalizing purchases
Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Footwear sales associate example responsibilities.

Supervise women's department, manage jewelry department, assist customers on finalizing purchases
Complete purchases with cash, credit and debit payment methods while operating a POS system.
Administer suggestions in the process of footwear and equipment organization and placement.
Maintain inventory and organization of warehouse, implement plan-o-grams, clean, organize, and maintain athletics department.
Update daily records of sales orders and maintain familiarity with dealership fleets including staying update regarding competitor products and offerings.
Improve customer solicitation pitch to increase Kohl's credit card application solicitations.

General sales associate vs footwear sales associate skills

Common general sales associate skills

POS, 15%
Work Ethic, 14%
Food Preparation, 11%
PowerPoint, 10%
Customer Service, 10%
Lead Generation, 9%

Common footwear sales associate skills

Cash Handling, 28%
Apparel, 27%
Customer Engagement, 25%
Merchandise Presentation, 15%
Customer Service, 2%
Sales Floor, 1%

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General Sales Associate
General Sales Associate vs Footwear Sales Associate

Updated January 8, 2025

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