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General sales associate vs general sales manager

The differences between general sales associates and general sales managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a general sales manager has an average salary of $118,744, which is higher than the $29,328 average annual salary of a general sales associate.

The top three skills for a general sales associate include POS, work ethic and food preparation. The most important skills for a general sales manager are customer service, dealership, and customer satisfaction.

General sales associate vs general sales manager overview

General Sales AssociateGeneral Sales Manager
Yearly salary$29,328$118,744
Hourly rate$14.10$57.09
Growth rate-5%
Number of jobs383,009196,210
Job satisfaction--
Most common degreeBachelor's Degree, 36%Bachelor's Degree, 63%
Average age4146
Years of experience-8

What does a general sales associate do?

The job of a general sales associate is to provide great customer service and increase the revenue of a business. They sell products and services and help customers find the right product. Depending on the retail store, their responsibilities may involve organizing store shelves, answering customers' questions, ringing up purchases, operating the cash register, and greeting customers. They may also be expected to take full charge of the managing of all financial transactions and balancing drawers.

What does a general sales manager do?

General sales managers are responsible for monitoring the daily operation of the sales team and analyze marketing strategies to improve sales performance and generate more revenues. General sales managers develop strategic plans, adjust sales quotas as needed, identify business opportunities, research current market trends, and evaluate the annual budget. General sales managers also respond to the customers' inquiries and high-level complaints, providing immediate resolutions to ensure customer satisfaction. A general sales manager must have excellent communication and leadership skills to handle the sales department, especially on sales techniques in reaching the business' profitability goals.

General sales associate vs general sales manager salary

General sales associates and general sales managers have different pay scales, as shown below.

General Sales AssociateGeneral Sales Manager
Average salary$29,328$118,744
Salary rangeBetween $21,000 And $39,000Between $71,000 And $196,000
Highest paying CityWashington, DCWestport, CT
Highest paying stateHawaiiMaine
Best paying companyKaufman Dolowich & VoluckMeta
Best paying industryAutomotiveProfessional

Differences between general sales associate and general sales manager education

There are a few differences between a general sales associate and a general sales manager in terms of educational background:

General Sales AssociateGeneral Sales Manager
Most common degreeBachelor's Degree, 36%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common college-University of Southern California

General sales associate vs general sales manager demographics

Here are the differences between general sales associates' and general sales managers' demographics:

General Sales AssociateGeneral Sales Manager
Average age4146
Gender ratioMale, 60.2% Female, 39.8%Male, 85.5% Female, 14.5%
Race ratioBlack or African American, 9.6% Unknown, 5.6% Hispanic or Latino, 18.5% Asian, 7.2% White, 58.4% American Indian and Alaska Native, 0.7%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between general sales associate and general sales manager duties and responsibilities

General sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
  • Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

General sales manager example responsibilities.

  • Manage financial bookkeeping for the company using Quickbooks.
  • Manage hotel through complete interior/exterior renovation and flag change to IHG brand.
  • Develop new sales leads for group, LNR corporate, and leisure travel.
  • Manage all LNR and CRN rates in accordance with brand standards and hotel needs.
  • Manage front office, executing plans to increase occupancy and ADR through walk-ins, up-sells, and management of rate variance.
  • Manage all scheduling and payroll functions to maximize sales and productivity while meeting/exceeding company financial goals.
  • Show more

General sales associate vs general sales manager skills

Common general sales associate skills
  • POS, 15%
  • Work Ethic, 14%
  • Food Preparation, 11%
  • PowerPoint, 10%
  • Customer Service, 10%
  • Lead Generation, 9%
Common general sales manager skills
  • Customer Service, 15%
  • Dealership, 12%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Sales Process, 4%
  • Sales Training, 3%