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Graphic designer, marketing vs motion graphics designer

The differences between graphic designers, marketing and motion graphics designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a graphic designer, marketing and a motion graphics designer. Additionally, a motion graphics designer has an average salary of $62,558, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a graphic designer, marketing include adobe creative suite, brochures and blog posts. The most important skills for a motion graphics designer are animation, style frames, and cinema.

Graphic designer, marketing vs motion graphics designer overview

Graphic Designer, MarketingMotion Graphics Designer
Yearly salary$48,763$62,558
Hourly rate$23.44$30.08
Growth rate3%3%
Number of jobs115,11344,960
Job satisfaction-5
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 74%
Average age3838
Years of experience1212

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

What does a motion graphics designer do?

A motion graphic designer specializes in producing artworks used in television, film, and web. Their responsibilities often revolve around submitting within a deadline, attending creative meetings, collaborating with fellow designers, following directives from clients, producing trial designs, and editing them in adherence to senior designers or clients' recommendations. There are also instances when a motion graphic designer must manage documentation, address inquiries and concerns, and report to higher-ranking personnel. Furthermore, one may choose to work for a company or independently.

Graphic designer, marketing vs motion graphics designer salary

Graphic designers, marketing and motion graphics designers have different pay scales, as shown below.

Graphic Designer, MarketingMotion Graphics Designer
Average salary$48,763$62,558
Salary rangeBetween $34,000 And $69,000Between $44,000 And $87,000
Highest paying CitySanta Rosa, CASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyAppleApple
Best paying industryTechnologyTechnology

Differences between graphic designer, marketing and motion graphics designer education

There are a few differences between a graphic designer, marketing and a motion graphics designer in terms of educational background:

Graphic Designer, MarketingMotion Graphics Designer
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 74%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Graphic designer, marketing vs motion graphics designer demographics

Here are the differences between graphic designers, marketing' and motion graphics designers' demographics:

Graphic Designer, MarketingMotion Graphics Designer
Average age3838
Gender ratioMale, 39.9% Female, 60.1%Male, 78.4% Female, 21.6%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between graphic designer, marketing and motion graphics designer duties and responsibilities

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Motion graphics designer example responsibilities.

  • Lead team brainstorming sessions to solve creative problems.
  • Lead team of motion designers which include brainstorming, mood boards, creation of mock-ups and presentations to clients and stakeholders.
  • Train & supervise newly appoint employee in achieving realistic looking effects and help integrating the effects in compositing with cg elements.
  • Design and build interactive digital content for musicians including photography, video and custom HTML, CSS & JavaScript development.
  • Create brochures, fliers, posters, and other print materials for conferences, special events, and non-profit functions.
  • Code flash banners with XML, HTML, and ActionScript.
  • Show more

Graphic designer, marketing vs motion graphics designer skills

Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%
Common motion graphics designer skills
  • Animation, 23%
  • Style Frames, 15%
  • Cinema, 7%
  • Adobe Creative Suite, 4%
  • Sketch, 4%
  • Video Content, 3%

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