Guest services associate vs customer sales associate

The differences between guest services associates and customer sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a guest services associate and a customer sales associate. Additionally, a customer sales associate has an average salary of $37,024, which is higher than the $29,021 average annual salary of a guest services associate.

The top three skills for a guest services associate include PET, product knowledge and guest service. The most important skills for a customer sales associate are sales floor, customer satisfaction, and customer service.

Guest services associate vs customer sales associate overview

	Guest Services Associate	Customer Sales Associate
Yearly salary	$29,021	$37,024
Hourly rate	$13.95	$17.80
Growth rate	-4%	-4%
Number of jobs	114,437	415,981
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 46%	Bachelor's Degree, 41%
Average age	40	40
Years of experience	12	12

What does a guest services associate do?

A guest services associate specializes in providing front desk assistance to guests, usually in a hotel or similar establishment. Some of their primary responsibilities are to greet clients, assign them to their rooms, process the check-in and check-outs, manage reservations, handle calls and correspondence, and fulfill requests. Aside from being the clients' primary point of contact, the associate is also responsible for coordinating with various hotel personnel to ensure that guests are satisfied with the establishment's amenities and services, all while implementing the hotel's safety policies and regulations.

What does a customer sales associate do?

A customer sales associate specializes in handling and communicating with customers to secure sales in a retail store. Their primary responsibilities revolve around greeting clients, responding to inquiries, providing assistance, and even offering suggestions when necessary. Aside from ensuring customer satisfaction, it is also their responsibility to maintain the cleanliness and order on the sales floor by re-stocking shelves and arranging them to look presentable. Furthermore, a customer sales associate must coordinate with other sales floor members and report to a manager or supervisor.

Guest services associate vs customer sales associate salary

Guest services associates and customer sales associates have different pay scales, as shown below.

	Guest Services Associate	Customer Sales Associate
Average salary	$29,021	$37,024
Salary range	Between $22,000 And $37,000	Between $27,000 And $49,000
Highest paying City	San Francisco, CA	Odenton, MD
Highest paying state	Alaska	Maryland
Best paying company	Stanford University	Johnson Controls
Best paying industry	Retail	Real Estate

Differences between guest services associate and customer sales associate education

There are a few differences between a guest services associate and a customer sales associate in terms of educational background:

	Guest Services Associate	Customer Sales Associate
Most common degree	Bachelor's Degree, 46%	Bachelor's Degree, 41%
Most common major	Business	Business
Most common college	-	-

Guest services associate vs customer sales associate demographics

Here are the differences between guest services associates' and customer sales associates' demographics:

	Guest Services Associate	Customer Sales Associate
Average age	40	40
Gender ratio	Male, 34.5% Female, 65.5%	Male, 50.6% Female, 49.4%
Race ratio	Black or African American, 11.7% Unknown, 5.6% Hispanic or Latino, 20.6% Asian, 6.6% White, 54.8% American Indian and Alaska Native, 0.8%	Black or African American, 11.1% Unknown, 5.5% Hispanic or Latino, 20.5% Asian, 7.0% White, 55.2% American Indian and Alaska Native, 0.8%
LGBT Percentage	7%	7%

Differences between guest services associate and customer sales associate duties and responsibilities

Guest services associate example responsibilities.

Manage the PBX telephone system by answering calls about city attractions, dining, services, policies, and directions.
Manage crew by utilizing professional leadership skills.
Participate in execution of marketing events such as concerts, celebrity meet and greets, giveaways, parties and tournaments.
Process customer account payments utilizing IBM POS technology.
Distribute all merchandise for promotional purposes and giveaways.
Operate PBX telephone system and assist with inventory responsibilities.

Customer sales associate example responsibilities.

Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
Process merchandise information through store computer system, POS register system, and complete all require paperwork according to policy.
Used mobile POS systems to streamline the customer experience in order to drive full engagement throughout entire interaction with customer.
Provide above average service to customers by bagging groceries appropriately and assist with carryout and loading merchandise into customer's vehicle.
Recognize opportunities to up-sell and often take the opportunity to do so to create a better Marriott experience and event.

Guest services associate vs customer sales associate skills

Common guest services associate skills

PET, 34%
Product Knowledge, 21%
Guest Service, 8%
Reservations, 7%
Customer Service, 3%
Front Desk, 3%

Common customer sales associate skills

Sales Floor, 12%
Customer Satisfaction, 9%
Customer Service, 9%
Product Knowledge, 8%
Outbound Calls, 8%
Customer Sales, 8%

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Office and Administrative Industry
Guest Services Associate
Guest Services Associate vs Customer Sales Associate

Updated January 8, 2025

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