Guest services associate vs customer service advocate

The differences between guest services associates and customer service advocates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a guest services associate and a customer service advocate. Additionally, a customer service advocate has an average salary of $33,000, which is higher than the $29,021 average annual salary of a guest services associate.

The top three skills for a guest services associate include PET, product knowledge and guest service. The most important skills for a customer service advocate are strong customer service, social work, and appointment scheduling.

Guest services associate vs customer service advocate overview

	Guest Services Associate	Customer Service Advocate
Yearly salary	$29,021	$33,000
Hourly rate	$13.95	$15.87
Growth rate	-4%	-4%
Number of jobs	114,437	211,969
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 46%	Bachelor's Degree, 40%
Average age	40	40
Years of experience	12	12

What does a guest services associate do?

A guest services associate specializes in providing front desk assistance to guests, usually in a hotel or similar establishment. Some of their primary responsibilities are to greet clients, assign them to their rooms, process the check-in and check-outs, manage reservations, handle calls and correspondence, and fulfill requests. Aside from being the clients' primary point of contact, the associate is also responsible for coordinating with various hotel personnel to ensure that guests are satisfied with the establishment's amenities and services, all while implementing the hotel's safety policies and regulations.

What does a customer service advocate do?

A customer service advocate is responsible for prioritizing customer satisfaction in a company or business. Most of the time, they reach out to clients and perform follow-up calls to secure sales, devise strategies and programs to improve support operations, handle correspondence, and monitor all inquiries to ensure that all issues get resolved on time. Furthermore, as a customer service advocate, it is essential to develop corrective measures on complex matters, coordinate with staff, and adhere to all regulations.

Guest services associate vs customer service advocate salary

Guest services associates and customer service advocates have different pay scales, as shown below.

	Guest Services Associate	Customer Service Advocate
Average salary	$29,021	$33,000
Salary range	Between $22,000 And $37,000	Between $27,000 And $39,000
Highest paying City	San Francisco, CA	Danvers, MA
Highest paying state	Alaska	Alaska
Best paying company	Stanford University	Committee for Public Counsel Services
Best paying industry	Retail	Insurance

Differences between guest services associate and customer service advocate education

There are a few differences between a guest services associate and a customer service advocate in terms of educational background:

	Guest Services Associate	Customer Service Advocate
Most common degree	Bachelor's Degree, 46%	Bachelor's Degree, 40%
Most common major	Business	Business
Most common college	-	-

Guest services associate vs customer service advocate demographics

Here are the differences between guest services associates' and customer service advocates' demographics:

	Guest Services Associate	Customer Service Advocate
Average age	40	40
Gender ratio	Male, 34.5% Female, 65.5%	Male, 25.6% Female, 74.4%
Race ratio	Black or African American, 11.7% Unknown, 5.6% Hispanic or Latino, 20.6% Asian, 6.6% White, 54.8% American Indian and Alaska Native, 0.8%	Black or African American, 12.5% Unknown, 5.1% Hispanic or Latino, 21.1% Asian, 6.4% White, 54.3% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between guest services associate and customer service advocate duties and responsibilities

Guest services associate example responsibilities.

Manage the PBX telephone system by answering calls about city attractions, dining, services, policies, and directions.
Manage crew by utilizing professional leadership skills.
Participate in execution of marketing events such as concerts, celebrity meet and greets, giveaways, parties and tournaments.
Process customer account payments utilizing IBM POS technology.
Distribute all merchandise for promotional purposes and giveaways.
Operate PBX telephone system and assist with inventory responsibilities.

Customer service advocate example responsibilities.

Manage and motivate VAS teams to achieve KPI, s assign by management.
Continue to manage a high volume of customer calls relate to HMO, PPO and POS concerns.
Manage all customer inquiries through phone calls and emails and ensure appropriate assistance in compliance with company policies and procedures.
Help create and edit HTML coding to fit customer requests.
Conduct wine and food tastings on-site to boost brand knowledge while consistentlyexceeding sales goals.
Assist customer's with editing their business websites and coaching the basics in HTML.

Guest services associate vs customer service advocate skills

Common guest services associate skills

PET, 34%
Product Knowledge, 21%
Guest Service, 8%
Reservations, 7%
Customer Service, 3%
Front Desk, 3%

Common customer service advocate skills

Strong Customer Service, 29%
Social Work, 8%
Appointment Scheduling, 8%
Compassion, 7%
Phone Calls, 5%
Health Insurance, 4%

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Office and Administrative Industry
Guest Services Associate
Guest Services Associate vs Customer Service Advocate

Updated January 8, 2025

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