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Interactive digital media specialist vs public relations

The differences between interactive digital media specialists and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an interactive digital media specialist and a public relations. Additionally, an interactive digital media specialist has an average salary of $123,149, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for an interactive digital media specialist include graphic design, and . The most important skills for a public relations are press releases, web content, and facebook.

Interactive digital media specialist vs public relations overview

Interactive Digital Media SpecialistPublic Relations
Yearly salary$123,149$48,383
Hourly rate$59.21$23.26
Growth rate8%8%
Number of jobs24,93622,721
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age4242
Years of experience44

Interactive digital media specialist vs public relations salary

Interactive digital media specialists and public relations have different pay scales, as shown below.

Interactive Digital Media SpecialistPublic Relations
Average salary$123,149$48,383
Salary rangeBetween $91,000 And $165,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between interactive digital media specialist and public relations education

There are a few differences between an interactive digital media specialist and a public relations in terms of educational background:

Interactive Digital Media SpecialistPublic Relations
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Interactive digital media specialist vs public relations demographics

Here are the differences between interactive digital media specialists' and public relations' demographics:

Interactive Digital Media SpecialistPublic Relations
Average age4242
Gender ratioMale, 88.9% Female, 11.1%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 7.1% Unknown, 4.8% Hispanic or Latino, 9.3% Asian, 4.8% White, 73.5% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between interactive digital media specialist and public relations duties and responsibilities

Interactive digital media specialist example responsibilities.

  • Develop and manage proprietary PPC support material.
  • Collaborate with teachers, administration and technology support to troubleshoot ongoing problems and foster a highly productive and efficient learning environment.
  • Maintain several Facebook accounts through copywriting, photography, editing, and creating advertisements.

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Interactive digital media specialist vs public relations skills

Common interactive digital media specialist skills
  • Graphic Design, 100%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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