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Interactive digital media specialist vs public relations specialist

The differences between interactive digital media specialists and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an interactive digital media specialist and a public relations specialist. Additionally, an interactive digital media specialist has an average salary of $123,149, which is higher than the $48,124 average annual salary of a public relations specialist.

The top three skills for an interactive digital media specialist include graphic design, and . The most important skills for a public relations specialist are press releases, web content, and project management.

Interactive digital media specialist vs public relations specialist overview

Interactive Digital Media SpecialistPublic Relations Specialist
Yearly salary$123,149$48,124
Hourly rate$59.21$23.14
Growth rate8%8%
Number of jobs24,93629,698
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 81%
Average age4242
Years of experience44

Interactive digital media specialist vs public relations specialist salary

Interactive digital media specialists and public relations specialists have different pay scales, as shown below.

Interactive Digital Media SpecialistPublic Relations Specialist
Average salary$123,149$48,124
Salary rangeBetween $91,000 And $165,000Between $33,000 And $68,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between interactive digital media specialist and public relations specialist education

There are a few differences between an interactive digital media specialist and a public relations specialist in terms of educational background:

Interactive Digital Media SpecialistPublic Relations Specialist
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Interactive digital media specialist vs public relations specialist demographics

Here are the differences between interactive digital media specialists' and public relations specialists' demographics:

Interactive Digital Media SpecialistPublic Relations Specialist
Average age4242
Gender ratioMale, 88.9% Female, 11.1%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 7.1% Unknown, 4.8% Hispanic or Latino, 9.3% Asian, 4.8% White, 73.5% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between interactive digital media specialist and public relations specialist duties and responsibilities

Interactive digital media specialist example responsibilities.

  • Develop and manage proprietary PPC support material.
  • Collaborate with teachers, administration and technology support to troubleshoot ongoing problems and foster a highly productive and efficient learning environment.
  • Maintain several Facebook accounts through copywriting, photography, editing, and creating advertisements.

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Interactive digital media specialist vs public relations specialist skills

Common interactive digital media specialist skills
  • Graphic Design, 100%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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