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Internal communications specialist vs communications consultant

The differences between internal communications specialists and communications consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a communications consultant. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $61,999 average annual salary of an internal communications specialist.

The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a communications consultant are powerpoint, web content, and project management.

Internal communications specialist vs communications consultant overview

Internal Communications SpecialistCommunications Consultant
Yearly salary$61,999$91,455
Hourly rate$29.81$43.97
Growth rate8%8%
Number of jobs27,60129,942
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does an internal communications specialist do?

An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.

What does a communications consultant do?

Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.

Internal communications specialist vs communications consultant salary

Internal communications specialists and communications consultants have different pay scales, as shown below.

Internal Communications SpecialistCommunications Consultant
Average salary$61,999$91,455
Salary rangeBetween $41,000 And $92,000Between $63,000 And $130,000
Highest paying CitySan Francisco, CAOakland, CA
Highest paying stateCaliforniaMassachusetts
Best paying companyParsonsDell
Best paying industryFinanceUtilities

Differences between internal communications specialist and communications consultant education

There are a few differences between an internal communications specialist and a communications consultant in terms of educational background:

Internal Communications SpecialistCommunications Consultant
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 71%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Internal communications specialist vs communications consultant demographics

Here are the differences between internal communications specialists' and communications consultants' demographics:

Internal Communications SpecialistCommunications Consultant
Average age4242
Gender ratioMale, 36.5% Female, 63.5%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between internal communications specialist and communications consultant duties and responsibilities

Internal communications specialist example responsibilities.

  • Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
  • Design and manage student organization websites using Wordpress.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Train staff in the use of the Drupal CMS.
  • Ensure accuracy of Internet research, reporting and proofreading.
  • Show more

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Internal communications specialist vs communications consultant skills

Common internal communications specialist skills
  • Employee Engagement, 8%
  • PowerPoint, 8%
  • HR, 8%
  • External Security, 7%
  • Project Management, 7%
  • SharePoint, 6%
Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%

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