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Internal communications specialist vs communications coordinator

The differences between internal communications specialists and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a communications coordinator. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a communications coordinator are customer service, web content, and event planning.

Internal communications specialist vs communications coordinator overview

Internal Communications SpecialistCommunications Coordinator
Yearly salary$61,999$47,075
Hourly rate$29.81$22.63
Growth rate8%8%
Number of jobs27,60139,790
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does an internal communications specialist do?

An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Internal communications specialist vs communications coordinator salary

Internal communications specialists and communications coordinators have different pay scales, as shown below.

Internal Communications SpecialistCommunications Coordinator
Average salary$61,999$47,075
Salary rangeBetween $41,000 And $92,000Between $34,000 And $63,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaNew Jersey
Best paying companyParsonsMicrosoft
Best paying industryFinanceGovernment

Differences between internal communications specialist and communications coordinator education

There are a few differences between an internal communications specialist and a communications coordinator in terms of educational background:

Internal Communications SpecialistCommunications Coordinator
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Internal communications specialist vs communications coordinator demographics

Here are the differences between internal communications specialists' and communications coordinators' demographics:

Internal Communications SpecialistCommunications Coordinator
Average age4242
Gender ratioMale, 36.5% Female, 63.5%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between internal communications specialist and communications coordinator duties and responsibilities

Internal communications specialist example responsibilities.

  • Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
  • Design and manage student organization websites using Wordpress.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Train staff in the use of the Drupal CMS.
  • Ensure accuracy of Internet research, reporting and proofreading.
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Internal communications specialist vs communications coordinator skills

Common internal communications specialist skills
  • Employee Engagement, 8%
  • PowerPoint, 8%
  • HR, 8%
  • External Security, 7%
  • Project Management, 7%
  • SharePoint, 6%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

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