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Internal communications specialist vs media relations assistant

The differences between internal communications specialists and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a media relations assistant. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $45,450 average annual salary of a media relations assistant.

The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.

Internal communications specialist vs media relations assistant overview

Internal Communications SpecialistMedia Relations Assistant
Yearly salary$61,999$45,450
Hourly rate$29.81$21.85
Growth rate8%8%
Number of jobs27,60123,773
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 80%
Average age4242
Years of experience44

What does an internal communications specialist do?

An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.

What does a media relations assistant do?

A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.

Internal communications specialist vs media relations assistant salary

Internal communications specialists and media relations assistants have different pay scales, as shown below.

Internal Communications SpecialistMedia Relations Assistant
Average salary$61,999$45,450
Salary rangeBetween $41,000 And $92,000Between $32,000 And $62,000
Highest paying CitySan Francisco, CA-
Highest paying stateCalifornia-
Best paying companyParsons-
Best paying industryFinance-

Differences between internal communications specialist and media relations assistant education

There are a few differences between an internal communications specialist and a media relations assistant in terms of educational background:

Internal Communications SpecialistMedia Relations Assistant
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Internal communications specialist vs media relations assistant demographics

Here are the differences between internal communications specialists' and media relations assistants' demographics:

Internal Communications SpecialistMedia Relations Assistant
Average age4242
Gender ratioMale, 36.5% Female, 63.5%Male, 41.8% Female, 58.2%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between internal communications specialist and media relations assistant duties and responsibilities

Internal communications specialist example responsibilities.

  • Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
  • Design and manage student organization websites using Wordpress.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Train staff in the use of the Drupal CMS.
  • Ensure accuracy of Internet research, reporting and proofreading.
  • Show more

Media relations assistant example responsibilities.

  • Manage athletic contest statistics using various programs including Dakstats and other software.
  • Calculate statistics for basketball, soccer, volleyball and baseball to later be publish online.
  • Assist in developing PowerPoint presentations, including graphs and charts.
  • Experience with all Microsoft office products, Photoshop, and accounting software.
  • Travele with men's basketball, baseball, and to championship events.
  • Increase daily likes of official Facebook page (160k likes) by 300 percent in six months.
  • Show more

Internal communications specialist vs media relations assistant skills

Common internal communications specialist skills
  • Employee Engagement, 8%
  • PowerPoint, 8%
  • HR, 8%
  • External Security, 7%
  • Project Management, 7%
  • SharePoint, 6%
Common media relations assistant skills
  • Press Releases, 17%
  • Athletics Website, 12%
  • Press Conferences, 4%
  • Alumni Events, 4%
  • NCAA, 4%
  • Twitter, 3%

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