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Internal communications specialist vs media relations specialist

The differences between internal communications specialists and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a media relations specialist. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $50,856 average annual salary of a media relations specialist.

The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a media relations specialist are patients, compassion, and press releases.

Internal communications specialist vs media relations specialist overview

Internal Communications SpecialistMedia Relations Specialist
Yearly salary$61,999$50,856
Hourly rate$29.81$24.45
Growth rate8%8%
Number of jobs27,60144,665
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 68%
Average age4242
Years of experience44

What does an internal communications specialist do?

An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

Internal communications specialist vs media relations specialist salary

Internal communications specialists and media relations specialists have different pay scales, as shown below.

Internal Communications SpecialistMedia Relations Specialist
Average salary$61,999$50,856
Salary rangeBetween $41,000 And $92,000Between $36,000 And $69,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaWashington
Best paying companyParsonsEdelman Financial Engines
Best paying industryFinanceFinance

Differences between internal communications specialist and media relations specialist education

There are a few differences between an internal communications specialist and a media relations specialist in terms of educational background:

Internal Communications SpecialistMedia Relations Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 68%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Internal communications specialist vs media relations specialist demographics

Here are the differences between internal communications specialists' and media relations specialists' demographics:

Internal Communications SpecialistMedia Relations Specialist
Average age4242
Gender ratioMale, 36.5% Female, 63.5%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between internal communications specialist and media relations specialist duties and responsibilities

Internal communications specialist example responsibilities.

  • Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
  • Design and manage student organization websites using Wordpress.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Train staff in the use of the Drupal CMS.
  • Ensure accuracy of Internet research, reporting and proofreading.
  • Show more

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Internal communications specialist vs media relations specialist skills

Common internal communications specialist skills
  • Employee Engagement, 8%
  • PowerPoint, 8%
  • HR, 8%
  • External Security, 7%
  • Project Management, 7%
  • SharePoint, 6%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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