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Internal communications specialist vs media specialist

The differences between internal communications specialists and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a media specialist. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $50,832 average annual salary of a media specialist.

The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a media specialist are digital marketing, video production, and customer service.

Internal communications specialist vs media specialist overview

Internal Communications SpecialistMedia Specialist
Yearly salary$61,999$50,832
Hourly rate$29.81$24.44
Growth rate8%8%
Number of jobs27,60139,401
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does an internal communications specialist do?

An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

Internal communications specialist vs media specialist salary

Internal communications specialists and media specialists have different pay scales, as shown below.

Internal Communications SpecialistMedia Specialist
Average salary$61,999$50,832
Salary rangeBetween $41,000 And $92,000Between $35,000 And $73,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaNew Jersey
Best paying companyParsonsBP America Inc
Best paying industryFinanceProfessional

Differences between internal communications specialist and media specialist education

There are a few differences between an internal communications specialist and a media specialist in terms of educational background:

Internal Communications SpecialistMedia Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 70%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Internal communications specialist vs media specialist demographics

Here are the differences between internal communications specialists' and media specialists' demographics:

Internal Communications SpecialistMedia Specialist
Average age4242
Gender ratioMale, 36.5% Female, 63.5%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between internal communications specialist and media specialist duties and responsibilities

Internal communications specialist example responsibilities.

  • Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
  • Design and manage student organization websites using Wordpress.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Train staff in the use of the Drupal CMS.
  • Ensure accuracy of Internet research, reporting and proofreading.
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Internal communications specialist vs media specialist skills

Common internal communications specialist skills
  • Employee Engagement, 8%
  • PowerPoint, 8%
  • HR, 8%
  • External Security, 7%
  • Project Management, 7%
  • SharePoint, 6%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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