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Internal communications specialist vs public relations assistant

The differences between internal communications specialists and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a public relations assistant. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $46,197 average annual salary of a public relations assistant.

The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Internal communications specialist vs public relations assistant overview

Internal Communications SpecialistPublic Relations Assistant
Yearly salary$61,999$46,197
Hourly rate$29.81$22.21
Growth rate8%8%
Number of jobs27,60126,021
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does an internal communications specialist do?

An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.

What does a public relations assistant do?

A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.

Internal communications specialist vs public relations assistant salary

Internal communications specialists and public relations assistants have different pay scales, as shown below.

Internal Communications SpecialistPublic Relations Assistant
Average salary$61,999$46,197
Salary rangeBetween $41,000 And $92,000Between $34,000 And $61,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateCaliforniaWashington
Best paying companyParsonsCalifornia Institute of Technology
Best paying industryFinanceFinance

Differences between internal communications specialist and public relations assistant education

There are a few differences between an internal communications specialist and a public relations assistant in terms of educational background:

Internal Communications SpecialistPublic Relations Assistant
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Internal communications specialist vs public relations assistant demographics

Here are the differences between internal communications specialists' and public relations assistants' demographics:

Internal Communications SpecialistPublic Relations Assistant
Average age4242
Gender ratioMale, 36.5% Female, 63.5%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between internal communications specialist and public relations assistant duties and responsibilities

Internal communications specialist example responsibilities.

  • Provide project management and liaison to 3rd party marketing company to manage PPC campaigns
  • Design and manage student organization websites using Wordpress.
  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Train staff in the use of the Drupal CMS.
  • Ensure accuracy of Internet research, reporting and proofreading.
  • Show more

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Internal communications specialist vs public relations assistant skills

Common internal communications specialist skills
  • Employee Engagement, 8%
  • PowerPoint, 8%
  • HR, 8%
  • External Security, 7%
  • Project Management, 7%
  • SharePoint, 6%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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