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The differences between internal communications specialists and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an internal communications specialist and a public relations assistant. Additionally, an internal communications specialist has an average salary of $61,999, which is higher than the $46,197 average annual salary of a public relations assistant.
The top three skills for an internal communications specialist include employee engagement, powerpoint and HR. The most important skills for a public relations assistant are press releases, facebook, and twitter.
| Internal Communications Specialist | Public Relations Assistant | |
| Yearly salary | $61,999 | $46,197 |
| Hourly rate | $29.81 | $22.21 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,601 | 26,021 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
An internal communications specialist's role is to devise strategies in maintaining a clear and active line of communication and engagement within a workplace. They must manage the flow of communications across different departments, all while prioritizing timeliness and accuracy. Additionally, they must participate in writing and editing communication materials, reports, correspondence, memos, and more. There are also instances when they have to produce presentations, disseminate information, and utilize various mediums such as photos and videos. Furthermore, as an internal communications specialist, it is essential to develop action plans while implementing the company's policies and regulations.
A public relations assistant is responsible for assisting the development of promotional campaigns based on clients' specifications to boost brand awareness and generate sales for the company. Public relations assistants support the organization's public relations department, such as handling press releases, monitoring social media platforms, scheduling media advertisements, and perform market research to identify close competitors and adjust campaign strategies as needed. They also perform administrative duties, responding to the client's inquiries and concerns, conducting customer surveys, and requesting supplies for marketing campaigns, requiring them to have excellent communication and customer service skills.
Internal communications specialists and public relations assistants have different pay scales, as shown below.
| Internal Communications Specialist | Public Relations Assistant | |
| Average salary | $61,999 | $46,197 |
| Salary range | Between $41,000 And $92,000 | Between $34,000 And $61,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Parsons | California Institute of Technology |
| Best paying industry | Finance | Finance |
There are a few differences between an internal communications specialist and a public relations assistant in terms of educational background:
| Internal Communications Specialist | Public Relations Assistant | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between internal communications specialists' and public relations assistants' demographics:
| Internal Communications Specialist | Public Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 36.5% Female, 63.5% | Male, 24.5% Female, 75.5% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |