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Junior publicist vs communications consultant

The differences between junior publicists and communications consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a junior publicist and a communications consultant. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $46,964 average annual salary of a junior publicist.

The top three skills for a junior publicist include edit press releases, writing press releases and media management. The most important skills for a communications consultant are powerpoint, web content, and project management.

Junior publicist vs communications consultant overview

Junior PublicistCommunications Consultant
Yearly salary$46,964$91,455
Hourly rate$22.58$43.97
Growth rate8%8%
Number of jobs11,04629,942
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 71%
Average age4242
Years of experience44

Junior publicist vs communications consultant salary

Junior publicists and communications consultants have different pay scales, as shown below.

Junior PublicistCommunications Consultant
Average salary$46,964$91,455
Salary rangeBetween $28,000 And $76,000Between $63,000 And $130,000
Highest paying City-Oakland, CA
Highest paying state-Massachusetts
Best paying company-Dell
Best paying industry-Utilities

Differences between junior publicist and communications consultant education

There are a few differences between a junior publicist and a communications consultant in terms of educational background:

Junior PublicistCommunications Consultant
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 71%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Junior publicist vs communications consultant demographics

Here are the differences between junior publicists' and communications consultants' demographics:

Junior PublicistCommunications Consultant
Average age4242
Gender ratioMale, 23.5% Female, 76.5%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between junior publicist and communications consultant duties and responsibilities

Junior publicist example responsibilities.

  • Manage all clips books and master clip archive.
  • Manage Facebook strategy, customer outreach, and promotional campaigns.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Create talent biographies and press releases to service to journalists.
  • Compose and distribute press releases and organizational biographies to solicit publicity.
  • Coordinate interview and booking requests with representatives from major talent agencies.
  • Show more

Communications consultant example responsibilities.

  • Plan and manage and produce online marketing activities and campaigns (B2B and B2C).
  • Manage content, database selection, HTML presentation and quality assurance of all outbound email campaigns.
  • Advise and/or manage on content, navigation architecture, SEO, social media, YouTube, email campaigns.
  • Manage editorial and content for Siemens quarterly executive level do magazine with worldwide distribution.
  • Gather requirements, provide justification and value-ad capabilities for SharePoint implementation, and lead the change management team.
  • Create PowerPoint decks, organization charts, Vision/Strategy/Execution slides, updates to intranet websites and collaboration sites.
  • Show more

Junior publicist vs communications consultant skills

Common junior publicist skills
  • Edit Press Releases, 27%
  • Writing Press Releases, 6%
  • Media Management, 6%
  • Brainstorming, 6%
  • Photo Shoots, 5%
  • Press Materials, 5%
Common communications consultant skills
  • PowerPoint, 10%
  • Web Content, 9%
  • Project Management, 8%
  • Press Releases, 5%
  • Strategic Communications Plan, 5%
  • External Communications, 4%

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